Canon 28-70mm f/2.8 with IS for DSLRs?

Mar 26, 2014
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Richard Shepherd, pro product marketing senior manager at Canon Europe, has said in interview in Digital Camera World that "And of course, should the market demand it, we are ready to create new EF lenses. But for now, our focus is on RF", so I wouldn't expect any new EF lenses.

Photography equipment sales are shrinking fast. On top of that, cameras & lenses have become so good, most photographers have no need to upgrade. For Canon, the RF mount is a chance to begin again in a golden land of opportunity and adventure of making photographers buy new cameras and lenses all over again.

Not making an EF 24-70mm f/2.8L IS USM, which Canon is rumored to have developed, is one way to get there.
 
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