In this thread I have seen several comments repeating again and again that "marketing decision are the limiting factor for this and that" and most of the time "market decision limits delivering a feature that I want". So many are asking how those decisions are being made and concluding that perhaps there is some stupidity/conspiracy involved on the corporate side to arrive at those insane decisions.
Any Marketing 101 course, will tell you that market segmentation is based on 4 basic rules and corporations (including Canon) are presumably following these rules.
Rule 1: Base segmentation on data not intuition
Rule 2: Segmentation entails dividing customers into distinct groups. Meaning that the same customer do not belong to two segments.
Rule 3: Segmentation properties; accessibility and size is appropriate for having a solid customer base.
Rule 4: Use different metrics, marketing strategy (and tactics) for each segment.
But what we see in some comments here are:
1. The comments are mostly based on intuition not solid data, e.g. "I know better than Canon about including/deleting feature X" or "It's definitely intentionally marketing decision", etc. (violation of Rule 1).
2. Those who provide commenters do belong to a different segment (enthusiasts, semi-pros, etc., rather then the beginners who are the target of the RP camera) and paint the product from their own perspective. Actually we have not seen any comment from a real beginner here so far, have we? Examples of those comments are "it should have feature X because I want it" or "feature X is essential but it is left out of this product", etc. (violation of Rule 1, 2).
But from corporate perspective, it seems that they are doing their homework well, perhaps not perfect. They have more data about their customers, market size and rival products than you and me. They offer products for each segment according to their understanding of the market, and not for the needs of you and me. By doing so, they have ensured size and solidity of their customer base, with measurable targets, i.e. market share and profitability.
Conclusion: Marketing decisions are not that superficial that you may think. If this product does not offer features you want/need, move on, there is a good probability that the product is not meant for you. You shouldn't worry about the wellness of the company. Let the company deal with its own market, rival companies, benefits and losses.
Well said!
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