Right. It remains to be seen what the 200-400 will deliver in the MTF chart regard. The 500 is insane for sure.
And now I'll expound on potential pricing scenarios.
With the super tele refreshes, Canon is competing with itself more than any other outside factor. Canon can replace the super teles which are already epic performers and charge more only if they exceed (or shame) the predecessor's performance, or offer a weight savings or some other tangible). The MTF charts on the 500 appear to do so along with a respectable wight savings.
Or take the 70-200 2.8 II IS refresh for example. Canon's objective was to offer a superior optic to the 70-200 2.8 I IS. To do this it introduced an expensive, time consuming to grow, fluorite element among other things to the lens. it also improved the IS and decreased the minimum focus distance. Canon could raise the price for a superior product knowing that the 70-200 I IS would still continue to sell through available stock and on the secondary market. Canon was competing with itself largely.
The Canon 200-400 is different. Canon is clearly competing directly with Nikon with this product. This lens (the Nikon version) is a brand differentiator. Up until now, Canon did not offer said lens. Sure, Canon one-uped the Nikon lens (with built in, on the fly, 1.4x), but Canon is only really competing with Nikon with this lens, not itself, as there is no real analogue to this lens in the current Canon lineup. You could argue this, that Canon is competing with the 400 and 500 and 600 teles (and version IIs), but these really aren't the same products. Since Canon is competing directly with Nikon with this lens, it makes sense for Canon to price the product in-line with Nikon (1.4x and all), or even perhaps, even more aggressively. I think a lens at $6500 (to Nikon's $6791) makes the most sense for Canon. This splits the difference between two pricing scenarios for Canon:
1) low margin, high volume ($4000 US)
2) high margin, low volume ($8000 US)
And most likely will keep demand high enough to meet or exceed production capability. Canon is going to be producing a lot of these big white Ls this year. I can't see production being able to keep up with the first pricing scenario, although I'd love to be proven wrong.
And I do, for the record, think the first scenario, $4000 US, makes the most sense for Canon. It's how I would do it if I were in charge. But then, I don't have complete information about manufacturing costs, IQ quality, weight, etc. Still, I think this lens could help do two things for Canon, stem some of the bleeding in terms of brand switching, and potentially attract some folks back from the dark side. A new pro body wouldn't hurt either.
kubelik said:
neuroanatomist said:
kubelik said:
I think the real question becomes ... shell out $7500 for this lens, or $9500 for the 500 f/4 L IS II?
I dunno...my guess on the cost of the new lens is at least $8500.
Personally, given the choice I think I'd opt for the 500/4 II - then, for 10K you'd have the option of a 700mm f/5.6 IS.
Have you looked at
the MTF charts for the 500/4 II? Almost all the lines are squished against the top of the plot. It puts the 70-200 II to shame...
neuro, the MTF charts for all the IS II lenses are insane, even with the series III TC's slapped on. I was sort of doubtful when canon came out with the claims of creating lenses that could resolve at 40 MP but it looks like they were being serious, and successfully so