Call me crazy, I bought this lens 2 weeks ago from B&H.
Among the lens I have rented (35mm sigma f/1.4, mkII and f/2 IS) in the past, somehow I prefer the weight and feel of this lens.
I have other primes in the past. My primes are always left in the bag (except 100L) during photo shoot trips, eventually sold off due to low usage. This time round, I sold off all my zoom lens and forcing myself to use it more often.