Exactly. They have changed substantially from "Years" ago.To some extent Canon has been trying for more feedback the past couple of years. If memory serves me correctly, at least twice within the past few years Canon has sent out very detailed email surveys to me about what I wanted to see in future cameras and problems I have faced with present ones. The surveys were many pages long.
Unfortunately, I never completed one as they got more and more intrusive into details I felt were none of Canon's bleeping business and if you did not answer all questions the submission of the survey was denied.
Up until recently, I had been a CPS member since the early '80s. I still use Canon cameras and lenses, I have had attractions to other systems, primarily the Nikon 850, but have not concluded the benefits of a new system outweigh the costs.