Continue reading...Last week Canon released their financials for Q3 of 2018, and it wasn’t the best of quarters for the company. Canon claims that sales were lower than expected as consumers were waiting for Canon’s full frame mirrorless announcement before purchasing other cameras and lenses.
Additionally, the successive announcements made by manufacturers, including Canon, of entering the full-frame mirrorless camera market has led to temporary restrained buying of advanced-amateur models. Compared to the same period last year, during which we launched two new models, our sales declined by 22.4% in the third quarter.
There are some positives, as the Canon EOS M50 continues to be a great seller for Canon and the EOS M lineup.
…… By introducing new products such as the EOS M50, which also realizes user-friendly operation, even for people that are just getting into photography, we continue to post solid results, successfully capturing first-time users of interchangeable-lens cameras.
…… In light of...