Seriously. I think the arguments between user bases have become so rapid that any article which supports a foregone conclusion is to be heralded as the ultimate truth. If reading so many of these article has shown me anything, it is that one number/report is rarely indicative of over-all performance, and there is always more to it. Looking at this one, I think we can safely suggest that Canon isn't going under as some articles would lead us to believe, but I wouldn't go a lot farther than that.Guys! Time for a reality check here!
I'm not even sure what they are measuring. The story reads as though they are measuring the overall camera market, which would include both DSLRs and Mirrorless and maybe even point and shoots and analog cameras.
If that's the case, remember that one of the top selling cameras worldwide is the Fuji Instax.
Remember too that among digital cameras, APS-C sensor cameras far outsell full frame so don't put too much weight on the sales of Sony, Canon or Nikon full frame mirrorless.
And, in terms of Nikon, keep in mind that they don't even have an APS-C mirrorless line.
Finally, it represents sales in 2018.
So, yeah, this shows Canon is gaining overall market share, but don't be getting all excited about the R system vs. Sony, because we don't even know if that's a factor in this report.
As an example, here's several articles which muddy the water on how one company or another is doing. To be clear - I'm not advocating any of these articles as being the actual fact of what's going on, just showing how articles like this can be very quickly and easily interpreted to say x is doing better than y, when how you look at it can present a very different picture:
- Nikon had the lead in full frame in Jan 2018 - https://www.dpreview.com/news/7401041032/nikon-claimed-the-1-spot-in-the-full-frame-camera-market-for-december-2017
- No wait, Sony thinks it has the lead in full frame (Aug 2018) - https://petapixel.com/2018/08/15/sony-is-now-1-in-full-frame-cameras-in-the-us/
- That's ok, Canon has the lead in mirrorless AND DSLRs in Japan (Jan 2019) - https://petapixel.com/2019/01/15/canon-1-in-both-dslr-and-mirrorless-sales-in-japan-in-2018/
- Hang on though, both Canon and Nikon have sales down - https://petapixel.com/2019/05/10/canon-and-nikon-imaging-sales-drop-17-over-past-year/
- Ok, Canon and Nikon are down in sales, but Sony is now the leading manufacturer (Feb 2019) - https://www.insideimaging.com.au/2019/sony-now-the-market-leader/
- And as Canon and Nikon saw drops in sales, Sony found YOY growth (May 2019) - https://www.dpreview.com/news/3740681839/sony-s-financial-report-shows-two-percent-yoy-growth-for-its-imaging-products-and-solutions-division
- Wait, no, Canon gained market share in 2018 on Sony and Nikon and is still firmly in the lead - https://www.canonrumors.com/canon-increased-its-global-market-share-of-still-cameras-in-2018/
See what I mean - I don't believe any of those articles are factually incorrect, but their interpretation of figures released certainly present different conclusions. I'm not at all saying Canon is dying, I'm saying let's take all of these articles with a grain of salt.