Exactly! There is/has been a paradigm shift over the last decade. While the usage of phones has been slowly and steadily replacing the lower end camera market, the upper end for users who want to do photography are where Canon and others will stay focused.Like bank robbers, they are now going where the money is, which is upper income, generally older, users. They are also aiming at new markets in Asia with rising disposable income. It's true they haven't unlocked the secret to younger consumers and that will become a problem over time as people like me are only one or two camera generations away from exiting the market.
Canon's emphasis on video may be one path to younger buyers. While iPhones can substitute for point and shoot cameras, they really don't do video as well as Apple would like you to believe. For folks like me, who aren't big users of the video features, these new R models may not be as appealing as they are to others, but the video-centric features are apparently essential to expanding the market.
I understand over the years we have seen in here the griping and sighing over video feature debates but that was/is a real and growing market Sony and others were afforded too much time by Canon to steal away and take a foothold in. The great news is that Canon is still the king dog in this world (marketshare) and it’s almost never too late for them to show up to the dance. They can sweep in and shank Sony if they want to and its looks like we are getting there in 2020. I mean how many Sony video people out there have said “I would rather have this feature set in Canon”. Answer? A sizable portion if not a majority.
I bought the EOS R last year because I wanted a good Canon 4K machine with the video features I needed plus a good replacement for my 5D3.
My primary work is still, Stills. But I want to do more video work because it pays well even for very simple projects.
Some folks in here have got to appreciate that while Video may not be important to them, it IS the fastest growing usage market for ILCs right now simply because those $1500-$3500 cameras CAN now do it at high performance, quality levels.