i meanin the realm of actual photography. THey can make them more like phones or have a better os. Better in camera automation is cool even though for now you getter more options and better results with doing it outside the camera. But none of this is realy big innovations, just more convenience. i dont see it making a camera a must have. I never heard this " the 5d mk IV has a nice touch screen and easy to navagate menus, now I must by a professional camera" when it came out.Maybe not from an image quality side as most people are pretty happy with the quality of the images available across the majority of dedicated cameras. Its usability, integration, easy share, internal editing capabilities etc etc
At the end of the day the camera is just that a dedicated stand alone tool. There is a lot they could do which would make owning, making and sharing images more intuitive and make you more likely to grab a dedicated device and reduce the need to move images over to another device to edit and share.
Its the reason the smart phone is so popular - A, because its always with you B, because its use case is much bigger than basic communication.
Im not saying I want a camera with the functionality of a phone etc but what smartphone companies are doing is computational photography because of the limitation of the size of the sensor and optics is pretty incredible. Imagine scaling that up from a phone sensor to a full frame sensor.
Something as simple as auto HDR on the iPhone and compare it to a DSLR and its night and day. Auto HDR that looks natural and is editable after the fact.
That is literally touching the surface.