I just posted this in another thread, but I think it's also relevant here:
Like stills, there are different market segments. Those producing content have good options in the $12-25k range, or for under $10k there is the $2900 Pocket Cinema Camera 6K with no AF. It records straight to interchangable SSDs with better options than Canon Raw Light, 265, etc.
Then there is the content gathering crowd: documentary production, news, and live events like weddings. These folk need AF in a way that controlled productions don't. This numerically much larger market segment is never going to turn up at weddings with a pair of C500s, and Canon doesn't understand this.
The 1DxIII is only a worthy successor to the 1DC in that it was a Canon strategy to withhold tech and charge more of it.
Remember the 1DC was just a vanilla 1Dx with an extra heatsink, different firmware, and a $15k price tag.
It was a stunningly blatant cash grab from Canon which exposed that they really would switch off a feature in firmware unless you paid an extra $8.5k for it..... with all other hardware being the same. (And in this case it failed, sales were dismal.)
Like stills, there are different market segments. Those producing content have good options in the $12-25k range, or for under $10k there is the $2900 Pocket Cinema Camera 6K with no AF. It records straight to interchangable SSDs with better options than Canon Raw Light, 265, etc.
Then there is the content gathering crowd: documentary production, news, and live events like weddings. These folk need AF in a way that controlled productions don't. This numerically much larger market segment is never going to turn up at weddings with a pair of C500s, and Canon doesn't understand this.
The 1DxIII is only a worthy successor to the 1DC in that it was a Canon strategy to withhold tech and charge more of it.
Remember the 1DC was just a vanilla 1Dx with an extra heatsink, different firmware, and a $15k price tag.
It was a stunningly blatant cash grab from Canon which exposed that they really would switch off a feature in firmware unless you paid an extra $8.5k for it..... with all other hardware being the same. (And in this case it failed, sales were dismal.)
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