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Things haven’t been going well for GoPro for quite some time. They failed miserably at drones and <a href="https://www.dpreview.com/news/7807531513/gopro-exits-drone-market-cuts-over-250-jobs-and-drops-price-of-hero6-black-by-100">their recent Q4 2017 financials weren’t good</a>.</p>
<p>According to CNBC, GoPro Inc. hired JP Morgan Chase to broker a deal for the company. GoPro has a market capitalization of about $1bil, but any potential buyer is likely to pay far less than that. GoPro Inc stock is sitting at about $6.50 currently, after peaking at nearly $90 back in 2014.</p>
<p>GoPro Inc. CEO Nick Woodman confirmed that the company is looking for a buyer or a partnership.</p>
<p><a href="https://www.cnbc.com/2018/01/08/gopro-ceo-nick-woodman-says-the-company-would-entertain-a-sale.html">Nick Woodman to CNBC</a>:</p>
<blockquote><p>If there are opportunities for us to unite with a bigger parent company to scale GoPro even bigger, that is something that we would look at.</p></blockquote>
<p>I wondered a few years ago if action cams were a product you could build an entire company around since none of the big camera companies outside of Sony seemed to give them much of a thought.</p>
<p>Do we want GoPro products to continue to exist? If so, who should look to acquire or partner with the company?</p>
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