The insanely weird "they are in the business of making money, not making cameras with modern specs" argument is just wild. Why on earth, as a consumer, would I be in favor of Canon making a boatload of money, vs. making a more reasonable amount of money and spending a little more of that cash to give me a better product? A camera that gives me the stuff other cameras had 3-5 years ago AS WELL as the cool Canon innovations. They certainly have enough money to do so, that's inarguable. I want the best best camera at the best price. If you are a consumer and you're arguing for Canon's bottom line, you are arguing against yourself in favor of a faceless corporation. That is fanboyism at its worst.
We'll see if this is just a 5DIV sensor. We'll see about the price. The announcement is soon. But no one should be satisfied if this turns out to be another significantly sub-par offering. "Canon is in the business of making money" is not a good argument against anyone's disappointment.
Yes, I would love it if Canon gave everything Sony has with all the ergonomics and advantages of Canon gear. But to demand it or say that Canon does not do it purely to screw the customer is a fantasy (and that is putting it very politely). If Canon don't make a profit then they can't make cameras I enjoy using.
So go buy a Sony camera and then get their native lenses and see how it compares to the price of Canon body+lens. Try and get your precious Sony camera serviced - whoops! they don't bother because they will release a new model next year and the one that just broke is old hat. And what a shame Sony cannot incorporate useful touch screen functionality on their camera - Canon does so why can't Sony (even with all their experience of phones and TVs)? Stupid Sony.
And Sony has nasty history of releasing a camera and fixing bugs (that shouldn't have been there in the first place) not by software but by making you buy a whole new camera.
So why does Sony taken this approach? because they want to churn out as many cameras as possible, get all the headlines with high-tech gizmos and sell more bodies and they don't really give a stuff about the customer's long term planning or long-term reliability. How is that any different from your complaint about Canon?
So my point is one of priorities each company has and how it spends its R&D dollar. Sony is catching up on interface and ergonomics and after-sales service, just as Canon is catching up regards technology. You say that Canon is 5 years behind on technology but Sony is decades behind on customer service and ergonomics - I prefer the latter to the technology.
Am I a fanboy? Nope - I own Panasonic and Oly gear as well and buy what does the best job for me. But I also have a healthy understanding of how a company operates and a practical realisation that if Canon stops giving me what I need I will change brands. And I would never sit there all miserable if I felt the company was intentionally screwing me - and I can't understand people who do. Life is too short to not enjoy a hobby.