Images and Information About the EF 70-200mm f/2.8L IS III and EF 70-200mm f/4L IS II

One big goup of buyers are forgotten:

Hobbyists or semi professionals who need to have the latest and greatest. They will buy what ever will be announced, for every price, just to set themselves appart from the crowd. This group of people are screaming for shorter product cycles, to have food for their GAZ. In a shrinking market, the marketing compartment must find every possibility to sell new gear, even if the possible upgrades are small and the shorter life cycles can reduce brand loyality or rise the bar for investments in a long term (because a faster write off increases costs).

But the cow must be milked now :)
 
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The last (non tilt-shift) L-series lens lacking “weather sealing” was the EF 85mm f/1.2L II USM in 2006 and the last zoom was the EF 17-40mm f/4 L USM in 2003. I would think it most peculiar if Canon suddenly removed all the weather protection from an existing design when releasing its replacement, especially as other manufacturers (Sigma, Tamron etc.) are going the other way and including sealing measures their latest competing designs.
 
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Feb 28, 2013
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The EF 70-200mm f2.8L IS USM II is currently £ 1,979.00 in the UK, the EF 70-200mm f4L IS USM is
£ 1,209.00

The Sony alternatives are priced as follows:-

FE 70-200mm f2.8 GM OSS £ 2,299.00 and the FE 70-200mm f4 OSS £ 1,069.00

Canon will likely take the EF 70-200mm f2.8L IS USM III above £ 2K but this is a barrier to many so expect discounts within 12 months or sales overall will fall.
 
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ahsanford

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Sharlin said:
M_S said:
No weather sealing on the f4? Or am I missing something???

The MkI doesn't have sealing either.

TDP states that the f/4L IS I is weather sealed, while the non-IS f/4L is not.

Neuro had a handy link to a Canon corporate list for this, but I cannot find it.

- A
 
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ahsanford

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jeffa4444 said:
Add in the newer IS system from the EF 100-400mm MKII and Canon will lift the lens to match at least the new leader the Sony FE 70-200mm f2.8 G Master.

Isn't the G Master focus by wire? If so, in a magical world where we can bolt any lens on to any system and lenses were free, I'd still stick with my f/2.8L IS II. FBW is simply not for me.

(...and yes, I recognize that my new non-L 50 could very well be Nano USM and therefore FBW. :'()

- A
 
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I went straight from the original f4 version to version II of the 2.8. I think it is a solid lens on a 5D3 or 5D4; on the 5DSR though its flaws are more noticeable. If this new version III demonstrates high performance on the 5DSR it just might be worth considering, but I’ll wait for the reviews/impressions first. If it’s like the 24-105 upgrade though, I’ll likely skip it.
 
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ahsanford

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Bigger versions of the launch PDF pictures of the f/4L IS II were posted at Nokishita. Sorry to eat up screen and not downsize.

Switch from likely to confirmed: 72mm filter size and 3 mode IS

Also note a curvier lens barrel -- the zoom ring steps up in diameter. And tripod ring aficionados should have a look. Is that the same as the f/2.8L IS III collar? I don't see a hinge pin at that angle, which might imply it can't be removed without dismounting the lens.

Still no word on the hoods having a CPL window or not. I'd bet good money it will.

- A
 

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ahsanford

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And I'll say it: with so much surface area already covered with rubber rings, might it be time to flip this from white to black? Is that little surface area of white really so vital for temperature control?

It's not that far off from the 200 f/2.8L, after all.

- A
 

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ahsanford

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Main post from CR Guy just updated (see first post at top of thread):

Update: Rumored USD pricing for the the two lenses are as follows

Canon EF 70-200mm f/2.8L IS III $2099
Canon EF 70-200mm f/4L IS II $1299

If true, that's amazing. Those are more or less the current f/2.8L IS II and f/4L IS I prices pre-rebate.

That said, I'm not sure it's true. Color me skeptical on those prices, especially the f/2.8L IS III. My Mk II cost $2399 new six years ago. Why would Canon start such a premium product so low, especially given what Sony and Nikon are currently charging?

- A
 
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unfocused

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ahsanford said:
...Color me skeptical on those prices, especially the f/2.8L IS III. My Mk II cost $2399 new six years ago. Why would Canon start such a premium product so low, especially given what Sony and Nikon are currently charging?

Craig is seldom wrong this close to a release.

Why would Canon start such a premium product so low (Assuming one believes $2099 is low?

Because this isn't six years ago. The market has changed and manufacturers must be more aggressive.

Because lately Canon has introduced a lot of products at or near the introductory level of the previous model (6DII, 5DIV, 1DxII and 24-105 L come to mind).

Because this is an incremental improvement.

Because they want to apply competitive pressure to Sony and Nikon.

Because manufacturing efficiencies are saving them money.

Because their marketing studies showed that they would sell more than enough units at the lower cost to make up for lost profits at a higher price point.

Because they understand their business better than we do.

Because they can.
 
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ahsanford

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unfocused said:
ahsanford said:
...Color me skeptical on those prices, especially the f/2.8L IS III. My Mk II cost $2399 new six years ago. Why would Canon start such a premium product so low, especially given what Sony and Nikon are currently charging?

Craig is seldom wrong this close to a release.

[Many legitimately fair becauses truncated]

It also just might not be that price. $2099 would be great, don't get me wrong. But it seems out of form for Canon to leave money on the table vs. prior offerings that had little trouble commanding that price.

Can someone more resourceful than I am find the US initial price for the last two 70-200 2.8 IS lenses? I think $2099 is even less than what they were first listed for (I want to say the II was around $2499), but I'd like to confirm that.

- A
 
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ahsanford said:
unfocused said:
ahsanford said:
...Color me skeptical on those prices, especially the f/2.8L IS III. My Mk II cost $2399 new six years ago. Why would Canon start such a premium product so low, especially given what Sony and Nikon are currently charging?

Craig is seldom wrong this close to a release.

[Many legitimately fair becauses truncated]

It also just might not be that price. $2099 would be great, don't get me wrong. But it seems out of form for Canon to leave money on the table vs. prior offerings that had little trouble commanding that price.

Can someone more resourceful than I am find the US initial price for the last two 70-200 2.8 IS lenses? I think $2099 is even less than what they were first listed for (I want to say the II was around $2499), but I'd like to confirm that.

- A

We were all a bit surprised by the pricing of the new 85L f1.4 IS, which is quite a bit lower than the 85L f1.2 A surprising low asking price for the two new 70-200 lenses would fall in a similar category.

I have four theories. 1. the overall image quality isn't a big step up from the lenses they replace. (like the 24.105 LII) 2. the image quality isn't class leading - maybe the new Nikon 70-200 f2.8 remains the better lens. (like the 85L f1.4, which lags behind the Sigma 85ART in terms of sharpness) 3. The main reason for replacing the older lenses is to achieve cost savings in production, which again results in reduced pricing. 4. Canon feels the pressure from Sony, Sigma and Tamron, and therefore has decided to be more aggressive in terms of competetive pricing.

Of course, all of these theories may apply alone, or together with each other.
 
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ahsanford said:
Can someone more resourceful than I am find the US initial price for the last two 70-200 2.8 IS lenses? I think $2099 is even less than what they were first listed for (I want to say the II was around $2499), but I'd like to confirm that.

partially on the quick:

EF 70-200/2.8 L IS II - 2010/03 - Yen 300,000 // USD 2,500 // GBP 2,200
EF 70-200/2.8 L IS - 2001/11 - Yen 280,000 // USD 1,700 // GBP 1,250

EF 70-200/4 L IS - 2006/11 - Yen 158,000 // USD 1,250 // GBP ?

https://global.canon/en/c-museum/product_search_result.html?t=lens&s=ef&s2=telephotozoom&y1=1987
and dpreview - product search
 
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ahsanford

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fullstop said:
sorry, found only Yen pricing MSRP on the quick:

EF 70-200/2.8 L IS II - 2010/03 - Yen 300,000
EF 70-200/2.8 L IS - 2001/11 - Yen 280,000

EF 70-200/4 L IS - 2006/11 - Yen 158,000

https://global.canon/en/c-museum/product_search_result.html?t=lens&s=ef&s2=telephotozoom&y1=1987

Appreciated.

Found at least one reference to a $2499 (US) initial asking for the II.
http://www.bobatkins.com/photography/reviews/canon_ef_70-200_f28L_IS_II.html

No such luck on the Mk I.

- A
 
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