EOS 5D MK IV
- Mar 2, 2012
I didn’t cherry pick; I responded to a post without quoting it all.If that isn't what you meant at all, you shouldn't cherry pick other people's posts, right (read the entire post I copied below)? Nikon doesn't get the best of Sony's tech -- at best is a delayed version. Sony led with the 40+ MP sensors in their own cameras for years before it was available to the D850. That is what happens when you're not in charge of a key component in your product. And a "win" in sensors doesn't mean that it has to dominate because, as you imply, there are other factors that influence the choice of camera system. But a win can translate into a competitive advantage that helps sales and profitability. Do you really think something else besides sensor technology is the primary advantage for Sony and a reason why Nikon isn't really hurting (imagine the D850 with a 5DR sensor?!).
You responded with "Their strategy of diminutive cameras that much of the market likes?" I don't think so. If it were true then this Sigma FP is going to be a best-seller, but I don't think it will... If camera size was the number one factor, then u4/3 and APS-C cameras would be doing better.
Yes, I suspect sony’s camera size has affected its sales over the past several years. Part of the market craves small. I am not among that market; I owned an a7rii for a while and didn’t like using it - I prefer 5D size. However the market is there and for some time Sony alone was selling small 135-format ILCs. I’ll also note Sony leadership listed the ability to be small as the primary advantage of their system. If it were sensor first, I do indeed think nikon would substantially outsell Sony even if there were a year-ish delay between good and slightly better. There are multiple brands now selling small 135-format ILCs, and I expect that will impact Sony camera sales more than if Canon or Nikon put an a9 sensor into a 1D or D6 form factor.
I also question the assertion that Sony withholds sensors from customers like nikon. I don’t really follow APSC, but as far as I know the last time Sony and Nikon both used the same full frame sensor, Nikon was first to market.