'R' stands for 'Ready to stuff it to Transpo1 and AvTvMFullstop and we'll show them how to make a camera'
And that was Canon's point with the 5D4 - that if you want serious video get a video camera and camera, and their research apparently showed that in general people shooting video with DSLRs shot short segments of video to supplement their stills, not the other way round. I am cynical to some extent in that the processors they had could not handle the volume of FF 4k, and it did smack a bit of post-facto justification but my guess is that it did not worry Canon too much in making that decision.
Unfortunately most people now get their reviews from places like youtube with content driven by people who are, by definition vloggers who seem to value 4k very highly (even though most of them shoot 1080p) and because of that they get disproportionate voice in what they believe the 'average market' wants. And these same vloggers are often not professoinal reviewers so they pick on topic du jour things that are easily pointed out, and 4k, 60p/120p, whatever is part of that.
Canon’s “point” with the 5D4 was twofold: 1) we don’t want to include 4K video functionality that would cannibalize our other products 2) Even if we did, we don’t think 4K sells cameras.
Both points were wrong, and they have basically now admitted this by putting 4K in more products moving forward. It remains to be see whether a FF mirrorless will supply FF 4K in a manner which will appeal to content producers.
Vloggers, by the way, influence buying decisions for many. And 4K has penetrated the market more than expected. 60p is more specialized but still necessary for many content creators. 120fps is standard on many prosumer ILCS now. (Not Canons yet, unfortunately.)
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