Lens price drop


1DX Mark II
Sep 29, 2015
How long after a lens is released does Canon do a price drop, either permanent or instant rebate?

I’ve been really wanting to get the 85 1.4 and it’s been over a year since it’s release.

I don’t NEED it as I have the focal length covered with the 70-200 f2.8 is ii, but wanting a smaller lens for shooting video at that focal length.

Mt Spokane Photography

I post too Much on Here!!
Mar 25, 2011
There is no set timing, some never drop in price until they are ready for replacement. It all depends on sales, if there are lots of sales, prices can drop because high production rates save money, and poor sales can also spur inventory reduction sales. Look for sales in November and December.

You can save a couple hundred dollars in the USA if you look at some of the discount sites.

Michael Clark

Now we see through a glass, darkly...
Apr 5, 2016
It all depends on market conditions, existing inventories, and the exchange rate between your currency of choice and the Japanese Yen.

The unusual price drops of many mid to upper grade EF lenses in the 2012-2016 time frame in the United States were almost all a result of the U.S. dollar gaining strength versus the yen. The $2,100 USD it cost to buy an EF 70-200mm f/2.8 L IS II in 2016 was worth more yen (in 2016) than the $2,400 USD it cost to buy it in the U.S. was worth in yen (in 2010) when it was released in 2010.
Jul 12, 2013
It is my view that the sales of certain EF lenses will, in fact, slow down a bit...for no other reason that EF-R is here (or soon to be here)...