Long Zoom In A Small Package: Canon Introduces PowerShot SX740 HS Digital Camera

Canon Rumors Guy

EOS-1D X Mark II
Jul 20, 2010
6,822
31
Canada
www.canonrumors.com
#1
Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers
MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.
You can preorder the Canon PowerShot SX740 HS at Adorama (Shipping Begins August 20, 2018)
“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we...
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Last edited:
Mar 15, 2017
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#3
This makes sense. Low price point, trying to reach people who just want a bit more from their cell phones. The optical zoom reach is far beyond anything a cell phone can do. While the 1/2.3" sensor is probably boring and inadequate to most canon rumors readers, it should be more than ample for those looking for something to fill in the gaps of their cell phones abilities.

I think Canon and Nikon are right to make these super zooms. It's really about the only common need that a cell phone just won't be able to do for your average consumer taking snapshots.
 
Likes: StudioLaurent
Jan 25, 2017
111
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#4
definitely becoming niche.. though the compact cameras tend to have fair functionality and cost effective underwater cases... so still some uses :)
 

Canon Rumors Guy

EOS-1D X Mark II
Jul 20, 2010
6,822
31
Canada
www.canonrumors.com
#5
Latest Addition to PowerShot Family Provides a Multitude of Features for Entry-Level Photographers
MELVILLE, N.Y., July 31, 2018 – Whether your family is always on the go, you are an up-and-coming vlogger or you enjoy posting photos to social media, a compact digital camera capable of producing high quality images is a necessity. Today, Canon U.S.A., Inc., a leader in digital imaging solutions, introduced the new PowerShot SX740 HS digital camera boasting a 40x Optical Zoom Lens (equivalent to 24-960mm), a 20.3 Megapixel* CMOS imaging sensor and 4K video capabilities, which is a first in the PowerShot series.
“We remain committed to incorporating the latest technologies and innovations into Canon products that help meet the needs of our customers,” said Kazuto Ogawa, president and COO, Canon U.S.A., Inc. “As we continue to grow the popular PowerShot SX-series, we are excited to offer more imaging solutions that encourage visual storytelling.”
Featuring a DIGIC 8 Image...
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