I must be on a different planet... where I come from, a single digit Canon DSLR was always universally considered a high end product. I feel like I"m lucky to have a high end example of digital optical technology like my 6DII , and a its a 'mark' no less!
I read about something like this a few years ago in a book, something about how luxury brands are in a race to the bottom where globalization and technology have removed the financial barriers to their products causing a series of pros and cons. Sad to see Canon go down this route but in a way their stratification let me hit my goal of a 'full frame' camera quicker. Short of being a professional or just having $$$ to burn the 6D Mark II that I got for $1499 (plus free 13 month Canon Carepak + free battery grip) is really most I'd spend anyway. In the end, at that price - Canon connected the dots; more so than other brands - they got the sale.
I suspect that is why they have 50% of the market and something tells me they will remain there even after they release their FF mirrorless body.