New Canon EF-S Wide Angle Prime Announcement Coming April 5

Canon Rumors Guy

EOS 1D MK II
Jul 20, 2010
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HTML:
We <a href="http://www.canonrumors.com/the-next-lens-from-canon-will-be-an-ef-s-prime/">told you back in January</a> that Canon would be announcing a new EF-S prime lens soon.</p>
<p>We now know the lens is expected to be announced on April 5, 2017 in North America and that it is indeed a new wide angle EF-S prime lens.</p>
<p>Unfortunately we’ve been told two different focal length for this lens and we’re trying to confirm which is correct. We’ll let you know as soon as we know. We’re hoping for a lens around 10mm for APS-C cameras (though that’s highly unlikely).</p>
<p><em>More to come…</em></p>
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ahsanford

Particular Member
Aug 16, 2012
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Hmmm... Do we think wide or ultrawide here? 15mm crop --> 24mm FF equivalent, or a 10mm crop --> 16mm FF equivalent?

Unless Canon wants to build a crop astro kit bundled with a wide prime, I have to wonder who was asking for such a lens versus other (presumably larger) groups like those wanting a 32-ish mm nifty 50 FF equivalent or possibly a lifestyle macro (i.e. food) lens like the EF-M 28mm Macro.

- A
 

ahsanford

Particular Member
Aug 16, 2012
7,961
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Also, to CR guy -- an isolated lens announcement for crop seems oddly timed. Any chance this might be announced alongside something else that it might go with? The Rebels just got a refresh and an 80D or 7D2 replacement isn't the right timing, so I can't think of anything 'crop-appropriate' off hand... unless it's an 80Da or something, and that seems a reach.

- A
 

Canon Rumors Guy

EOS 1D MK II
Jul 20, 2010
7,534
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www.canonrumors.com
ahsanford said:
Also, to CR guy -- an isolated lens announcement for crop seems oddly timed. Any chance this might be announced alongside something else that it might go with? The Rebels just got a refresh and an 80D or 7D2 replacement isn't the right timing, so I can't think of anything 'crop-appropriate' off hand... unless it's an 80Da or something, and that seems a reach.

- A
There is no other DSLR coming in 2017 other than the 6D2 and SL2, we don't have an announcement date on either of those.

Canon in the past has done a camera announcement and then relatively quickly after, a lens announcement. This lens will be good for buyers of the 77D and T7i.

I'll try to get the SL2 announcement date asap.
 

slclick

Blessed Be The Fruit Loops
Dec 17, 2013
2,916
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This would be exciting!

A small form factor body like the SL2 (or an M5) with 3 pancakes with an effective focal length range of say 18-64mm or 24-64 would be a sweet kit.
 

DaveN

I'm New Here
Aug 20, 2014
18
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15/2.8 STM for 24 equivalent. Low distortion and CA. $300-350. Will sell like crazy. :D
 

StudentOfLight

I'm on a life-long journey of self-discovery
Nov 2, 2013
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sama said:
May be a 18mm F2.8 STM.
While that's a very pragmatic suggestion, if you consider the Stigma 18-35mm f/1.8 then perhaps 18mm f/2.8 is not optimisitic enough... I would think at least 15mm or 16mm.
 

Policar

EOS 7D MK II
Dec 20, 2010
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StudentOfLight said:
sama said:
May be a 18mm F2.8 STM.
While that's a very pragmatic suggestion, if you consider the Stigma 18-35mm f/1.8 then perhaps 18mm f/2.8 is not optimisitic enough... I would think at least 15mm or 16mm.
Not to mention that the kit lens is already an 18mm f2.8 IS STM.... only have a stop slower and it zooms. But that would be cool still, as a pancake.

I'd hope a lot wider.
 

Azathoth

EOS T7i
Nov 9, 2013
72
2
Something between 10 and 18 mm, a price below 200 € and Canon can take my money. I love the EF-S 24 for its saturated colours and microcontrast:
https://www.flickr.com/photos/ricardopestana2012/29693588973/in/photolist-MeVpuz
 

ahsanford

Particular Member
Aug 16, 2012
7,961
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I just think about how an average crop user (i.e. next to no one on this forum) sizes up buying a prime and it's a pretty tough sell. Average users don't care that much about gaining a stop or being marginally sharper -- the presumably care much more about large FL ranges their kit zoom doesn't cover, so an UWA zoom or tele zoom would be a much more likely 2nd (or 3rd) lens they'd buy.

But if I had to sell a prime to a soccer mom / hockey dad / vacation photographer, my angle would be:

  • Get a massive upgrade to small DOF work for portraiture --> the 50 f/1.8 STM immediately comes to mind as it's over three stops quicker than an 18-55 kit lens on the long end. This is where a prime just mops the floor with a kit zoom.

  • Enjoy a macro lens as it unlocks an entire style/form of photography for you --> EF-S 60mm f/2.8 Macro USM

  • Make your rig smaller to tote around --> get a pancake
So I'm a little surprised Canon would go with a WA or UWA prime. Let's say it is in fact a 10mm f/2.8 STM or 15mm f/2.8 STM. Unless it's a pancake for the size-obsessed, what large chunk of the crop community has been lobbying for this? It would only be a stop (or so) faster than two very serviceable UWA crop zooms.

I'm not shooting this new lens down -- hell, I very well might buy it! But I also recognize that I am not the market, so I'm curious where Canon is seeing the interest here.

- A
 

Crosswind

The bigger your Canon, the smaller your Cannon :)
Feb 2, 2015
195
0
Austria
Yaaay! Now this headline made my heart smile... and because of this I've just canceled my ordered lens; the Samyang 10mm 2.8.

Hopefully it is somewhere between 10-15mm... and at least f/2.8. Such a lens might be the perfect "filler" for the gap between my 8-15L and 24IS. I'm so excited. Cannot wait for the official announcement!
 

Azathoth

EOS T7i
Nov 9, 2013
72
2
ahsanford said:
I just think about how an average crop user (i.e. next to no one on this forum) sizes up buying a prime and it's a pretty tough sell.
Canon EF-S 24mm f/2.8 STM #4 on popularity on this online shop:
https://www.cameranu.nl/en/c1622/objectieven/canon

Which is quite popular in Europe.
 

anden

I'm New Here
Aug 31, 2012
24
0
EF-S 8/1.8 USM would be cool. Like UltraWide GoPro and EF 14 on FF.

EF-S 15/1.2 USM would also be welcomed.

Wouldn't any f/2.8 be quite boring?