I just think about how an average crop user (i.e. next to no one on this forum) sizes up buying a prime and it's a pretty tough sell. Average users don't care that much about gaining a stop or being marginally sharper -- the presumably care much more about large FL ranges their kit zoom doesn't cover, so an UWA zoom or tele zoom would be a much more likely 2nd (or 3rd) lens they'd buy.
But if I had to sell a prime to a soccer mom / hockey dad / vacation photographer, my angle would be:
- Get a massive upgrade to small DOF work for portraiture --> the 50 f/1.8 STM immediately comes to mind as it's over three stops quicker than an 18-55 kit lens on the long end. This is where a prime just mops the floor with a kit zoom.
- Enjoy a macro lens as it unlocks an entire style/form of photography for you --> EF-S 60mm f/2.8 Macro USM
- Make your rig smaller to tote around --> get a pancake
So I'm a little surprised Canon would go with a WA or UWA prime. Let's say it is in fact a 10mm f/2.8 STM or 15mm f/2.8 STM. Unless it's a pancake for the size-obsessed,
what large chunk of the crop community has been lobbying for this? It would only be a stop (or so) faster than two very serviceable UWA crop zooms.
I'm not shooting this new lens down -- hell, I very well might buy it! But I also recognize that I am not the market, so I'm curious where Canon is seeing the interest here.
- A