How you relate to the issue, is the issue.
- Jul 13, 2012
I think there is more to that just immediate sales.The only screeching of nails on a chalkboard at Canon leading to a 'student body right' sort of course correction would be:
- If Nikon went F mount and thin mount on mirrorless and Canon wasn't planning to do the same. If you really want Full EF mirrorless and Canon doesn't make it, Nikon making one of their own would surely spur Canon to do the same.
- Someone launches a curved / variable- curved sensor setup and it actually works (without major strings attached). That's a lens physics game-changer, if you will, and truly small high quality lenses could be made.
- Canon starts to see data that Sony is actually flipping pros in larger numbers, and not in these lull times for Canon when big new products aren't being launched. If Sony continues to do well with the A7 against the headwinds of the N6/N7 launch, a future Canon FF mirrorless launch, etc. Canon may have to go to the mattresses in get in a value knife-fight. (We should want this as Canon users.)
- Someone makes a computational multi-lens onboard non-ILC camera that works really well and becomes some social media phenomenon. (What Light could have been.)
And that is the roadmap, either explicit or implicit, that Nikon lays out. Nikon seems to have gone w/ new lens mount as well as something in the future that may support the current lens mount (not clear).
Canon appears to have s strategy of going high/low around key nikon products. 5D M4 and 5DS surround the D800/810 and 850 at least in the MP wars.
time will tell ..