...except you added a very expensive viewfinder and more cpu/electronics/ram to do everything you need to do with no mirror. Prisms were not super cheap, but not nearly as much as the electronics can be. And now all of this has to be placed in a smaller body with tighter clearances.In my opinion, price could be a lot lower. Gone is the complex mirror, exposure, AF, pentaprism which cost $$$ to manufacture, to assemble, and to maintain. Its all done by the processor now, at little or no change in cost. Canon could make a $1200 or $1400 price point easily. They will want to hit competition hard, because there are a ton of buyers who buy from big box stores and decide based on brand name and price. For that matter, they could sell the R for a lot less but they match the competition price for now.