I would have to try hand-holding this lens myself to be convinced of its real-life usefulness. Too bad my Canons do not offer IBIS, which I'm sure would help.
Also, the small LED array at end, while seemingly a good idea, appears to be creating harsh, blown-out videos in their sample videos in burrows. I wonder if the LED strength can be adjusted and how useful it actually would be in Macro photo shooting.
I have a moderately priced inspection camera with led lights on the end near the lens. The reflections cause glare, even though the light is adjustable. Its also difficult to hold still and get a sharp image, and its about 1:1
The DPR interview was good,, he covered the uses pretty well, and noted the same issues that came to my mind plus a few others. I thought it was funny that they edited the shot of it going into a toilet and next into the guy's mouth