The video in this link is from Kevin Raber of Luminous Landscape and although I think the theme of a 'war' is hyerpbole he does towards the end bring bring some interesting comments on the tactics of different manufacturers: have Nikon introduced a larger flange to enable them to make multiple formats in a standard sized body? And are Sony holding back on a mega-sensor body so they can trump CaNikon announcements and leapfrog them on the 'look what I've got' stakes?
Interestingly, Sony have just introduced in the UK what is said to be a permanent drop in price of the A9 from 4,300 GBP to 3,700 GBP (Launch price was 4,500 less than a year ago). This is bringing the A9 down from the 1Dx level to 5D4 level. The A7R3 has dropped from 3,200 GBP to ,2900 GBP.
I suspect they have they done this as a spoiler for the CaNikon releases but it could equally be that the take up of the A9 has been disappointing compared to the 1Dx2/D5 (then again 12 months is not a heap of time to change what is a pretty conservative market so have they bottled it?).
These will be interesting times over the next 12 months while they all jostle for position.
Interestingly, Sony have just introduced in the UK what is said to be a permanent drop in price of the A9 from 4,300 GBP to 3,700 GBP (Launch price was 4,500 less than a year ago). This is bringing the A9 down from the 1Dx level to 5D4 level. The A7R3 has dropped from 3,200 GBP to ,2900 GBP.
I suspect they have they done this as a spoiler for the CaNikon releases but it could equally be that the take up of the A9 has been disappointing compared to the 1Dx2/D5 (then again 12 months is not a heap of time to change what is a pretty conservative market so have they bottled it?).
These will be interesting times over the next 12 months while they all jostle for position.