When will we see a replacement for the 100-400?

When will we see a replacement for the 100-400?

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  • Total voters
    54
Jan 13, 2013
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I doubt that the replacement is coming anytime soon.

The tammy 150-600 has upped the ante with better than reasonable IQ at a good price point. Sigma is hot on the heels with its own super zoom.

A Canon mark II with less than stellar IQ will be beaten by the super zooms on focal length and price. A Canon mark II with stellar IQ risks cannibalising Canon's own super telephotos. It is my opinion that Canon is caught in a bind and doing nothing makes most sense.
 
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PureClassA

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That's one of those lenses I've given consideration to but it isn't something I'd likely use terribly often. I'd be more inclined to pick up that great old 400mm 5.6 L for $1300 or less used. That's really the only end of that focal range I'd use up anyway.

But yes, someone said the magic word. SIgma. That 150-600 monster in basically the same aperture range using the same focal lengths from each could be a killer. And if it shows up at $2000 as rumored (seems in line with SIgma pricing) then hold the phone.

Canon sells the mess outta that 100-400 so I don't see them being terribly inclined. Even though it's possible Sigma really offers something of better value in that new lens (TBD), there's always the "I want it in White" feeling out there among the shooters who are prime candidates. Ya never know.
 
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Hjalmarg1

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Oct 8, 2013
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RGF said:
There have been lots of talk of a 100-400 replacement and yet nothing has materialized. When might we see this lens?

I have all but given up hope that it will be replaced. After all, it is Canon's top selling lens and if they made it too good it would hurt 200-400F4 sales :eek:

After introducing the very expensive 200-400mmm+1.4X lens, I see difficult that Canon will canibalize their own sales introducing a new (and better) 100-400mm lens.
 
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a new 100-400 will not canibalize the 200-400, thats a completely different Price league and the handling is completly different. Nobody will carry a 200-400 exept for a exactlty planned shooting, or for a special photo tour.

Nikkon seems to have a really good 80-400 lens, and the tamron 150-600 seems to be not bad as well, then there will be a new Sigma.

Maybe 100-400 Looks Little boring compared to the other offers. maybe Canon can strech the range to 450 5.6 with 82mm filter thread, or maybe they have to go for 6.3 opening, without extender compatibility then
 
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Ah, really, the two lenses are completely different.
That's like saying the 200 f/2.8 L II steals sales from the 200 f/2.0 L IS.

There may be a trivial change in focal length, but the 100-400 is in a price and function range that will always be useful and in demand. It won't have a built in extender, and it will be below $2800.

Someday our prince will come, and the slipper will fit!




Hjalmarg1 said:
RGF said:
There have been lots of talk of a 100-400 replacement and yet nothing has materialized. When might we see this lens?

I have all but given up hope that it will be replaced. After all, it is Canon's top selling lens and if they made it too good it would hurt 200-400F4 sales :eek:

After introducing the very expensive 200-400mmm+1.4X lens, I see difficult that Canon will canibalize their own sales introducing a new (and better) 100-400mm lens.
 
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Jul 21, 2010
31,221
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dilbert said:
Yup, Canon doesn't want to eat their own lunch. Problem is that they're then exposed to others eating their lunch. Canon is never very aggressive here.

LOL. People who speak of f/5.6 zooms or primes 'cannibalizing' supertele sales are rather clueless. The superteles are on a whole different level of IQ, are 1-2 stops faster, and have better AF. Pros who need a supertele generally know it, amateurs often move up from the 100-400L, so that lens is sort of a gateway. Even with a big IQ boost, a new 100-400L won't beat the superteles. Canon also prices their lenses to ensure profitability.

As for 3rd party competition, that's been there all along. For some lenses, the quality has gone up (though Sigma's QC issues apparently continue to plague them)...as have the prices. The Tamron 150-600mm is a decent lens, with similar IQ to the current 100-400L (similar in the overlapping range, similar at the long end to the 100-400 + 1.4x). A 7DII/X with f/8 AF will make the 100-400 w/ TC quite feasible as a much smaller and lighter choice over the Tamron. The Sigma 150-600mm is even bigger and heavier than the Tamron.

Will we see an updated 100-400L? Yes, I think we will. Likely in late 2015 or spring 2016. Canon is good at extracting profit from consumers. So...release a 7DII/X now, the new action-oriented APS-C body will spur sales of the 100-400L. Some of those who have one already will buy the 1.4x because of the f/8 AF. A year later, release an updated 100-400 to get people to upgrade.

It might make philosophical sense to release a new 100-400 along side a new 7-series body, but it probably doesn't make fiscal sense. The economy isn't terribly strong right now. Spreading out the launch of 'big ticket' items targeted at the same market segment seems logical.
 
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neuroanatomist said:
dilbert said:
Yup, Canon doesn't want to eat their own lunch. Problem is that they're then exposed to others eating their lunch. Canon is never very aggressive here.

LOL. People who speak of f/5.6 zooms or primes 'cannibalizing' supertele sales are rather clueless. The superteles are on a whole different level of IQ, are 1-2 stops faster, and have better AF. Pros who need a supertele generally know it, amateurs often move up from the 100-400L, so that lens is sort of a gateway. Even with a big IQ boost, a new 100-400L won't beat the superteles. Canon also prices their lenses to ensure profitability.

As for 3rd party competition, that's been there all along. For some lenses, the quality has gone up (though Sigma's QC issues apparently continue to plague them)...as have the prices. The Tamron 150-600mm is a decent lens, with similar IQ to the current 100-400L (similar in the overlapping range, similar at the long end to the 100-400 + 1.4x). A 7DII/X with f/8 AF will make the 100-400 w/ TC quite feasible as a much smaller and lighter choice over the Tamron. The Sigma 150-600mm is even bigger and heavier than the Tamron.

Will we see an updated 100-400L? Yes, I think we will. Likely in late 2015 or spring 2016. Canon is good at extracting profit from consumers. So...release a 7DII/X now, the new action-oriented APS-C body will spur sales of the 100-400L. Some of those who have one already will buy the 1.4x because of the f/8 AF. A year later, release an updated 100-400 to get people to upgrade.

It might make philosophical sense to release a new 100-400 along side a new 7-series body, but it probably doesn't make fiscal sense. The economy isn't terribly strong right now. Spreading out the launch of 'big ticket' items targeted at the same market segment seems logical.

I totally agree that the 100-400mm is more of a gateway drug to the big whites. Not going to cannibalize sales, only going to give people a taste of what they want.

I think you are wrong about the third party lenses. The Tamron is 1/2 the price of a 100-400mm plus 1.4x III and only weights about 330 grams more. I think Canon has missed the boat with the 100-400mm upgrade. I would expect Canon upgraded lens to be in the same ballpark price wise as the Nikon 80-400mm. Tamron is going to eat both their lunches. It will also eat Sigma's lunch if the weight and price of the Sigma 150-600 are as rumoured.

Canon can improve the 100-400mm but I don't think they can make it price competitive with the Tamron.
I already know several people who have upgraded from the 100-400 to the Tamron.
Personally I got tired of waiting for the upgraded 100-400mm and added the Tamron to my kit to replace my Sigma 150-500mm.
 
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RGF

How you relate to the issue, is the issue.
Jul 13, 2012
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neuroanatomist said:
dilbert said:
Yup, Canon doesn't want to eat their own lunch. Problem is that they're then exposed to others eating their lunch. Canon is never very aggressive here.

LOL. People who speak of f/5.6 zooms or primes 'cannibalizing' supertele sales are rather clueless. The superteles are on a whole different level of IQ, are 1-2 stops faster, and have better AF. Pros who need a supertele generally know it, amateurs often move up from the 100-400L, so that lens is sort of a gateway. Even with a big IQ boost, a new 100-400L won't beat the superteles. Canon also prices their lenses to ensure profitability.

As for 3rd party competition, that's been there all along. For some lenses, the quality has gone up (though Sigma's QC issues apparently continue to plague them)...as have the prices. The Tamron 150-600mm is a decent lens, with similar IQ to the current 100-400L (similar in the overlapping range, similar at the long end to the 100-400 + 1.4x). A 7DII/X with f/8 AF will make the 100-400 w/ TC quite feasible as a much smaller and lighter choice over the Tamron. The Sigma 150-600mm is even bigger and heavier than the Tamron.

Will we see an updated 100-400L? Yes, I think we will. Likely in late 2015 or spring 2016. Canon is good at extracting profit from consumers. So...release a 7DII/X now, the new action-oriented APS-C body will spur sales of the 100-400L. Some of those who have one already will buy the 1.4x because of the f/8 AF. A year later, release an updated 100-400 to get people to upgrade.

It might make philosophical sense to release a new 100-400 along side a new 7-series body, but it probably doesn't make fiscal sense. The economy isn't terribly strong right now. Spreading out the launch of 'big ticket' items targeted at the same market segment seems logical.

NA

I have the 600 II and 200-400 (plus a 300 I).

I have traveled with both the 600 and 200-400 but it is a difficult due to the weight and size. Hard to put much else in the bag or lift the bag into the overhead bin without letting the Flight Attendants know how heavy it is.

If Canon had a much better 100-400 (similar to the raves I have heard about the new Nikon 80-400) it would make my travels a lot lighter. Then I would have a hard decision. Keep both the 200-400 and improved 100-400 or sell the 200-400.

I believe a number of nature photographers feel the same way.
 
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Jul 21, 2010
31,221
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RGF said:
If Canon had a much better 100-400 (similar to the raves I have heard about the new Nikon 80-400) it would make my travels a lot lighter. Then I would have a hard decision. Keep both the 200-400 and improved 100-400 or sell the 200-400.

I believe a number of nature photographers feel the same way.

Indeed. For travel, I often opt for the 70-300L as a much smaller alternative.
 
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