MELVILLE, NY, July 8, 2021, – Canon Inc. (Headquarters: Ota-ku, Tokyo; CEO: Fujio Mitarai) and IBM Japan Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Akio Yamaguchi) announced today that the two companies have formed a business partnership to use volumetric video technology to promote the visual and performing arts.
Volumetric video technology involves the use of digitalized 3D spatial data, which is rendered by computers to create a virtual space in which video can be generated from any angle. This technology has attracted significant interest in the sporting world and is becoming increasingly widespread in the entertainment industry. In addition, Canon implemented this technology during an international rugby tournament in 2019 as well as other sporting events. In July 2020, the company established its Volumetric Video Studio – Kawasaki, to expand its range of activities in the entertainment industry.
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