last time i wrote on this forum i was seeking advice on which lens to buy - and most people recommended the 24-70 II. I bought it and enjoyed it for the last 2,5 years - it really is awesome and i had no regrets concerning the deal... untill a couple of days ago
I had a CPL on it all the time and as such had no reason to clean the front element (cleaned it exactly 3x with rocket blowers and lens paper). With the spare holiday time coming, i thought id give all my lenses a thorough cleaning and for the first time ever the glass coating on my 24-70 II came into contact with a liquid - my regular lens solution which i use on all other lenses. I went on doing exactly what i did with other lenses - nice slow wipes from the center towards the edges... let the solution evaporate... and check under silly angles for any signs of irregularity looking towards light.
At first i though i left a partial fingerprint near the edge, but no wiping nor more solution helped. The surface wasnt really scratched - there was no noticable height difference... but the edges of the smudge had weird purple colour to it. A quick google search lead me here and it looked exactly like the pic provided by somebody before me in this thread - only on a much smaller scale and fortunately on the edge.
With great luck i managed to pass the lens on with an awesome resell value lossing roughly 200 EUR in the process (which is a great rent price for 2,5 years

). But i still cannot get my head around the fact, that i paid a ridiculous amount of money for a product, that despite babying the crap out of it, gets damaged in spots that make it loose value and usefulness.
The test pics i took with it were ok, unless i shot close-ups or against the sun. But anyone buying a 1000+ EUR lens (second-hand or new) would either stay away completely or haggle the price down by 2-300 easily.
As somebody previously mentioned - i guess the best thing i imagine a company the size of Canon do is getting the data (read serial numbers) from its repair-services on front element damaged lenses, analyze it, and offer a free exchange of the front element? Or at least notify repair-services that they shouldnt ask for money if something like this pops up? Dont get me wrong, the lens was everything i hoped for it to be - but you have to be able to clean your gear regulary without the fear that you will ruin your lens and spend 400 each 2 years on a new front element.
I was going to buy the 35 II with the money, but there is this worm of doubt frolicking around in my head now - is it worth the risk?