That's exactly what happened to me...I know nothing about product development or product strategy but I don’t get an rf aps-c strategy.
They have a perfectly good aps-c system, just make more lenses for that, because you are hardly going to sell 85mm f1.2 lenses to an aps-c buyer….
If down the track said buyer upgrades to full frame they are going to buy new lenses anyway so changing mount won’t really hurt them.
After more than 10 years apsc I bought my first fullframe camera and guess what? I sold all my FULLFRAME lenses except 50mm F1.4 and 14mm F2.8 Samyang. Both not the greatest lenses but I get nothing for them on the refurbished market so I kept them. I don't like them anymore...
As an apsc shooter my only apsc lense was the 18-55mm kit lense.
And I thought at that time as a teenager I will only buy fullframe lenses because later I want to upgrade. The only problem was, that as a apsc shooter you won't invest good money for extraordinary lenses. You just buy cheap and old stuff for a few hundred bucks which in my opinion is already a lot for an apsc shooter. I think most of them stick with their kit lense.
So now I have really good lenses because I understood that my cheap old fullframe lenses won't make me happy anymore.
Would I have bought this lenses for my apsc cameras?
Anyone had a similar experience?