i'm looking at this, and it's a very simple look that can be achieved with curves.
first, go to the brightness channel and drag the black point up on the y axis. then, drag the white point down on the y axis. then, make a bit of an s-curve leaving the black and white points where they are. that right there is the bulk of the effect. it makes the blacks brighter, and the whites dimmer - that gives it the faded look. the s-curve brings back some of the contrast.
then, go to the blue channel, and drag the bright point down the y axis - this will add a yellow tint to the highlights. you can also drag the dark point up a bit, which will make the blacks turn blue, but it doesn't look like that's the case here.
then, go to the red channel, and add a tiny bit of reds in the middle of the curve - this will tint everything red without changing the darkest and brightest parts.
finally, go to the green channel and do what you did with the red channel.
i have to say that this is just me thinking about what i would do, and i don't have PS or LR open, so i am probably off a bit. but, don't go buying plugin's like VSCO or whatever, because about 99% of what they do is mess with curves, and you can do that on your own. just experiment and have fun.