Canon Announces the Speedlite 470EX-AI Autobounce

Canon Rumors Guy

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<em>New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance The Creativity of their Captured Images</em></p>
<p><strong>MELVILLE, N.Y., Feb. 25, 2018 –</strong> Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.</p>
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<p>“Capturing images and sharing memorable moments that last a lifetime is the goal of photographers of all skill levels. DSLR cameras already feature Autofocus, Auto Exposure and Auto White Balance; the natural next step is an automatic flash system,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon values the opportunity to help entry-level and enthusiast photographers take pictures to the best of their ability, and we are excited to see what images photographers capture using the invaluable and innovative tools we create.”</p>
<p>At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.</p>
<p>Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.</p>
<p>The Canon Speedlite 470EX-AI Flash is scheduled to be available April 2018 for an estimated retail price of $399.99<span class="green">**</span>. For more information please visit, usa.canon.com.</p>
<p><strong>Preorder: Canon Speedlite 470EX-AI $399</strong></p>
<ul>
<li>USA: <a href="https://bhpho.to/2HICUJr">B&H Photo</a> | <a href="https://mpex.com/canon-speedlite-470ex-ai.html?acc=3">Midwest Photo</a> | Amazon | <a href="https://www.adorama.com/ca470ex.html?kbid=64393">Adorama</a></li>
</ul>

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NorbR

EOS RP
Jan 15, 2014
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Zürich, Switzerland
Well, as someone who's always been a bit intimidated by the complexity of flash photography, this has really peaked my interest.

The "auto-intelligent" bounce will have to be more thoroughly tested to see how intelligent it really is. But this part:

Canon Rumors said:
For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

is in itself seriously awesome.
 

magarity

EOS RP
CR Pro
Feb 14, 2017
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So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes. Otherwise off camera flashes would have to be optical detect, and Canon's own don't do that.
 

Sharlin

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magarity said:
So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes.

Probably to keep the price down and because this is aimed at beginner flash users and at situations where you simply don't or can't have off-camera flashes set up. For candid event photography this actually seems really useful.
 

edoorn

EOS RP
Apr 1, 2016
355
330
goldenhusky said:
Finally Canon's innovation at least in flash. Hope that works properly

Wasn’t Canon also the first with built in radio triggering in the 600 when it was first introduced?
 

Memdroid

EOS 90D
Nov 12, 2013
162
85
This thing looks remarkable. Only wished Canon finally abandoned the AA batteries for Li-ON ones.
 

weixing

EOS RP
Jul 20, 2010
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Hi,
Memdroid said:
This thing looks remarkable. Only wished Canon finally abandoned the AA batteries for Li-ON ones.
I rather have AA batteries than li-ion... if you forget to bring or charge the Li-Ion battery, your flash can't be used. With AA battery, you can basically brought a set at any convenience store. Of course, Li-Ion battery with optional AA battery adapter will be even better.

Although I seldom use this flash, but this look very interesting... :)

Have a nice day.
 

midluk

EOS RP
Aug 27, 2015
321
0
No RT? What use is optical slave only on a flash that is clearly made to be placed on a camera? I might have a look if they make a 470EX-II-AI-RT in a few years then.
 

Sharlin

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midluk said:
No RT? What use is optical slave only on a flash that is clearly made to be placed on a camera? I might have a look if they make a 470EX-II-AI-RT in a few years then.

See my comment above. This is not a flash aimed at RT users or use cases.
 

Valvebounce

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Hi Sharlin.
I’m sure cost is involved in the equation, but I’d guess mostly it is to protect its higher level equipment sales. I’m not sure why they would make it optical slave only if it is meant to be attached to the camera, unless it is because some crop bodies have optical master capabilities?
I will tell you one thing it would have to be to interest me, faster than I can do it myself!
I cannot abide waiting for automatic doors that I could open faster for myself, don’t get me wrong, I understand the benefit they give others, but do they have to go so slow when they open, slow closing for safety is fine.
Oops soapbox! Sorry :)

Cheers, Graham.

Sharlin said:
magarity said:
So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes.

Probably to keep the price down and because this is aimed at beginner flash users and at situations where you simply don't or can't have off-camera flashes set up. For candid event photography this actually seems really useful.
 

Sharlin

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Dec 26, 2015
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Valvebounce said:
I’m not sure why they would make it optical slave only if it is meant to be attached to the camera, unless it is because some crop bodies have optical master capabilities?

Yep, this is most likely the reason. You can buy this and use it as an optical slave with compatible cameras, no extra hardware required. Besides, the optical control feature is so standard Canon tech at this point that it would be silly not to include it.

I cannot abide waiting for automatic doors that I could open faster for myself, don’t get me wrong, I understand the benefit they give others, but do they have to go so slow when they open, slow closing for safety is fine.

Most of the automatic doors I encounter are perfectly fast enough. Some are slow-ish but I believe this is partly a theft prevention measure.
 

exkeks

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Sep 14, 2017
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"EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support AI.B full-auto."
(Source: https://www.usa.canon.com/internet/portal/us/home/explore/speedlite-470ex-ai)

Which excludes the 1DX, 5DIII, 6D, 7D, 70D from the new functionality... :/
 

Sharlin

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Dec 26, 2015
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exkeks said:
"EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support AI.B full-auto."
(Source: https://www.usa.canon.com/internet/portal/us/home/explore/speedlite-470ex-ai)

Which excludes the 1DX, 5DIII, 6D, 7D, 70D from the new functionality... :/

Not surprised by those. However, I am a bit surprised about the M5 and M6. Possibly a PowerShot firmware thing?
 

neuroanatomist

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Jul 21, 2010
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exkeks said:
"EOS cameras sold up until June 2014, as well as EOS Rebel T7, EOS Rebel T6, EOS M6, EOS M5 and EOS M3, do not support AI.B full-auto."
(Source: https://www.usa.canon.com/internet/portal/us/home/explore/speedlite-470ex-ai)

Which excludes the 1DX, 5DIII, 6D, 7D, 70D from the new functionality... :/

So, here's a new flash designed to make it easier for beginners to use a flash, and here's new entry-level Rebel. But they won't work together. I'm with AvTvM on this one...stupid Canon.
 

MayaTlab

EOS 90D
Oct 6, 2015
193
82
Sharlin said:
magarity said:
So this is really cool how it moves itself but it's a little puzzling there isn't RT. I get that its meant to be attached to the camera so it would be handy if it could be master to off camera flashes.

Probably to keep the price down and because this is aimed at beginner flash users and at situations where you simply don't or can't have off-camera flashes set up. For candid event photography this actually seems really useful.

Not a cost issue. Radio triggering / control has been ubiquitous absolutely everywhere for years already in third party flashes (camera manufacturers have been particularly slow on that one) and costs next to nothing.

It's just segmentation, Canon-style.