Canon Awarded Four Prestigious 2018 EISA Awards

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London, UK, Wednesday 15 August 2018 – Canon Europe is honoured to have been awarded four prestigious accolades from the European Imaging and Sound Association (EISA) showcasing the breadth of Canon’s unrivalled camera, lens and accessory line-up.

EOS 6D Mark II named ‘EISA DSLR Camera 2018-2019’
EOS M50 named ‘EISA Best Buy camera 2018-2019’
EF 85mm f/1.4L IS USM awarded the ‘EISA DSLR prime lens 2018-2019’
Speedlite 470EX-AI flash awarded the ‘EISA photo innovation 2018-2019’


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Voted by an esteemed panel of judges, consisting of editors from 53 internationally-respected consumer electronics magazines across 23 European countries – as well as Australia, India, Canada and the USA – EISA celebrates technology products that combine the most advanced expertise and desirable features in their class.
Lee Bonniface, Marketing Director, Canon Europe said, “We constantly strive to produce the...

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Sporgon

5% of gear used 95% of the time
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:D

"Voted by an esteemed panel of judges, consisting of editors from 53 internationally-respected consumer electronics magazines across 23 European countries – as well as Australia, India, Canada and the USA – EISA celebrates technology products that combine the most advanced expertise and desirable features in their class."

I'd like to see a list of those - bet DPR wasn't on the panel ;)
 
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old-pr-pix

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Dec 26, 2011
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EISA works hard to create enough categories to insure just about every major manufacturer gets an award for something. Looks like for 2018 only Olympus and Pentax lost out.

The actual categories shift around from year to year and nominated products must have been tested by member magazines within a specific timeframe. Example winners from 2017 included: Consumer dSLR - Canon 77D, Pro dSLR - Canon 5DIV, Prosumer dSLR - Nikon D7500, Pro Compact System Lens - Sony GM 70-200, Compact System Zoom - Olympus 12-100 PRO. For 2018 they introduce several mirrorless lens categories and drop the prosumer category.
 
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neuroanatomist

I post too Much on Here!!
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To be fair there's alot of Sony-Only categories in EISA though.
Yeah...Sony is the king of prestigious awards for imaging products from companies with 4-letter names, whereas Canon has to duke it out with Nikon, Zeiss, and Leica for the prestigious awards for imaging products from companies with 5-letter names. ;)

(Cynical comment not removed by author before publishing)
 

jeffa4444

EOS 5D Mark IV
Feb 28, 2013
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So a camera trashed by so many, the 6D MKII, get the DSLR award of the year!
Those that have used it and own it know this is a solid, reliable tool and whilst not the cheapest its certainly not over-priced either.
 

fullstop

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Apr 23, 2018
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very "innovative". OMG! A system flash able to turn its head based on input from a position/gyro sensor. WOW! So amazing 21st century! 100% artificial intelligence of the highest order. Exactly what I was asking for all along. o_O
 

Sporgon

5% of gear used 95% of the time
CR Pro
very "innovative". OMG! A system flash able to turn its head based on input from a position/gyro sensor. WOW! So amazing 21st century! 100% artificial intelligence of the highest order. Exactly what I was asking for all along. o_O

But so very useful in practice to those of us that use bounced flash a great deal in general social photography.
 

Uneternal

EOS M6 Mark II
Jan 25, 2016
65
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been awarded four prestigious accolades
Yeah, prestigious in the sense of "having to pay for being a member of EISA" and "having to pay in order to use these logos on your packaging".
And in order to maximise their profits, EISA makes sure they have enough categories so almost every new camera can be a winner.