Value for money. Pretty good recipe
Quite bizarre how some people grossly underestimate EOS M/EF-M capabilities, rather than praising Canon for giving us the option of a very portable, very good IQ and very affordable APS-C system. Half-frame at less than half price.
Meanwhile Fuji charges 80% of FF prices for their crop gear, Sony APS-C cameras and Zeiss-branded E-lenses way more expensive but hardly any better. And Nikon no entry at all. FF Z system as only option leaves smaller budgets in the dust. Don't see any whimpering for "a DX to Z upgrade path" in Nikon land.