Canon EOS M System Announced

Canon Rumors Guy

Canon EOS 40D
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  • Jul 20, 2010
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    <strong>Put Your Creativity Into Motion With The New EOS M Digital Camera
    </strong>The Newest Camera in Canon’s Lineup Delivers Exceptional EOS Full HD Video Quality with Continuous Autofocus and an Expansive Selection of Lenses</p>
    <p><strong>LAKE SUCCESS, N.Y., July 23, 2012</strong> – Combining the perfect blend of advanced video features and excellent still image quality in a convenient size, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the EOS M Digital Camera. Canon has made significant advancements in the realm of professional-quality HD video capture, from advanced CMOS sensor technology to smooth, quiet continuous autofocus. Inspired by EOS technology, the EOS M leverages these core technologies and distills them down to provide outstanding video capture capabilities while retaining high-quality still image capture. When shooting still images, the EOS M camera’s 18-megapixel APS-C-sized CMOS image sensor provides a shallow depth of field, incredible low-light image quality and a wide dynamic range to capture rich gradation and detail.</p>
    <p>This new addition to the EOS family offers a great solution to videographers and photographers of all levels, with two new lenses designed specifically for Canon’s new camera format – the EF-M 22mm f/2 STM kit lens and the optional EF-M 18-55mm f/3.5-5.6 IS STM lens– and the ability to use the full line of Canon EF and EF-S lenses through the optional Mount Adapter EF-EOS M.</p>
    <p>“The EOS M includes a unique feature set making it an ideal movie-making tool while offering incredible still image quality on its APS-C-sized CMOS sensor. The camera’s size, image quality, advanced video capabilities and the versatility of Canon’s full lineup of lenses make the EOS M another great option to help our customers record and capture their creative vision,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.</p>
    <p>Product Specifications and Features:</p>
    <p>• EOS Full HD Movie mode with Movie Servo AF for continuous focus tracking of moving subjects also includes:</p>
    <p>• Manual exposure control</p>
    <p>• Multiple resolution frame rates</p>
    <p>• Built-in stereo microphone</p>
    <p>• Manual audio level adjustment</p>
    <p>• Video Snapshot mode with touch-screen editing</p>
    <p>• 18.0-megapixel APS-C CMOS sensor</p>
    <p>• ISO 100–6400 (expandable to 12800 in H mode) for video recording, ISO 100 – 12800 (expandable to 25600 in H mode) for still image shooting from bright to dim light and high performance Powerful DIGIC 5 Image Processor for exceptional image quality video and photos</p>
    <p>• Hybrid CMOS AF delivers fast autofocus speed for video and photos</p>
    <p>• Touch Screen 3.0-inch Clear View LCD monitor II (approximately 1,040,000 dots) with smudge-resistant coating features multi-touch operation allowing photographers to use familiar gestures such as “pinch-to-zoom” and “swiping” to scroll between pictures and Touch AF for an easy and intuitive video capture experience</p>
    <p>• Scene Intelligent Auto mode delivers expertly optimized photos and scene detection for amazing results even when shooting at night</p>
    <p>• Advanced imaging features like Handheld Night Scene mode, HDR Backlight Control mode, and seven Creative Filters provide added versatility</p>
    <p>• Multi-shot Noise Reduction helps preserve precious detail in photos at high ISO speeds</p>
    <p>• Compatible with SD/SDHC/SDXC memory cards, including new Ultra High Speed (UHS-I) cards</p>
    <p>• Compatible with all Canon Speedlite accessories including the new Speedlite 600EX and Speedlite Transmitter ST-E3-RT</p>
    <p>• Compatible with Canon’s GPS Receiver GP-E2</p>
    <p><strong>An Advanced Video Capture Device
    </strong>The EOS M utilizes Canon’s Hybrid CMOS AF system to deliver fast autofocus speed for both video and photos. The Hybrid CMOS AF system truly shines when shooting video with EOS Full HD Movie mode including Movie Servo AF for continuous autofocus and tracking of moving subjects. The Hybrid CMOS AF system is located on the CMOS sensor itself and combines phase-difference AF and contrast AF to achieve operational stability, speed and precision. The Movie Servo AF function on the EOS M is enabled by default which keeps images on the rear screen in constant focus, even before the shutter is pressed. This continual focus makes for sharp video capture in a snap or to help reduce shutter lag due to focusing when still images want to be shot. The camera employs three AF methods for video and photos, Face Detection & Tracking AF, Multi-Point AF for automatics selection and Single-Point AF, where users select one of 31 AF points. Through the camera’s touch-panel operation, subject recognition and tracking is engaged at the touch of a finger, allowing users to track subjects accurately and focus on intended subjects with ease. In addition to subject tracking, the touch-panel LCD allows for simple, intuitive operation, menu navigation and touch features making it easy to shoot video and photos.</p>
    <p>Thanks to Canon’s new Stepping Motor (STM) technology, when using either of the newly announced M-series lenses – the EF-M 22mm f/2 STM kit lens or the optional EF-M 18-55mm f/3.5-5.6 IS STM lens – the AF system remains silent, helping ensure users only capture the sound of the scene being recorded. The EOS M also features manual audio level control to 64 levels, a built-in stereo microphone, which includes a wind filter and an attenuator function to reduce audio distortion in extra loud situations. The EOS M records MPEG-4 AVC H.264 video as an .MOV file in a range of NTSC and PAL professional frame rates, including 1080p Full HD video at 30p (29.97), 24p (23.976) and 25p, 720p HD video at 60p (59.94) or 50p and Standard Definition video at 30p (29.97) or 25p.</p>
    <p>In addition to the creativity afforded by over 70 compatible lenses, the EOS M also includes Picture Style settings – including custom Picture Styles – when shooting video, allowing users to adjust color settings the same as when shooting still images. The camera also includes Canon’s Video Snapshot mode for an easy way to record and create a fun highlight reel that can be easily shared. Video Snapshot mode combines a series of short video clips into a single file, all in-camera. Through the camera’s touch-screen controls users can delete, cut or re-order the clips in-camera for quick and easy editing.</p>
    <p><strong>Optical Diversity: New M-Series Lenses and Accessories
    </strong>Along with the EOS M, Canon is also introducing two new M-series lenses – with new EOS M mounts –that include STM technology allowing for smooth and silent focusing when paired with Hybrid CMOS AF.</p>
    <p>The EF-M 22mm f/2 STM kit lens is ideal for shooting video and still images. The fixed focal length lens has a great capacity for gathering light with an incredible aperture of f/2 and when combined with the camera’s APS-C image sensor, provide beautiful bright images and background blur for both video and stills. For more focal range versatility, Canon is also introducing the new EF-M 18-55mm f/3.5-5.6 IS STM, which provides videographers and photographers with a variable zoom range for general use with video recording or photographing. Both lenses are designed specifically for use with the EOS M digital camera.</p>
    <p>In addition to the two lenses, any of Canon’s EF and EF-S lenses can be used with the EOS M with the optional Mount Adapter EF-EOS M. The EOS M camera’s strong magnesium and stainless steel frame provide the durability and rigidity to support the full line of EF and EF-S Lenses in a lightweight convenient design. Using the adapter allows the camera to be fully integrated into the EOS ecosystem of lenses, adding creative options and versatility to this powerful camera.</p>
    <p>Ideal for use with the EOS M, Canon is also announcing a new compact and lightweight flash unit, the Speedlite 90EX, designed for the photographer on the go. The Speedlite 90EX is capable of coverage for 24mm wide angle lenses (35mm equivalent) with maximum guide numbers of 30 feet (9 meters) at ISO 100. The flash unit can be controlled wirelessly for creative multiple flash shoots and uses the standard Canon EOS hot shoe mount for compatibility with all EOS DSLR cameras and PowerShot digital cameras that include a hot shoe.</p>
    </strong>The EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be available in October for an estimated retail price of $799.99. Also a white version of the EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens will be exclusively available through the Canon Online store,</p>
    <p>The new EF-M 18-55mm f/3.5-5.6 IS STM lens, Mount Adapter EF-EOS M and Speedlite 90EX will all be available in October at an estimated retail price of $299.99, $199.99 and $149.99 respectively.</p>
    <p> </p>
    <div id="attachment_10746" class="wp-caption alignnone" style="width: 585px"><a href=""><img class="size-medium wp-image-10746" title="canon_EOS-M_with_70-200mm" src="" alt="" width="575" height="431" /></a><p class="wp-caption-text">Canon EOS M with the Canon EF 70-200 f/2.8L IS II</p></div>


    EOS RP
    Jun 9, 2012
    Canon Rumors said:
    <div id=\"attachment_10746\" class=\"wp-caption alignnone\" style=\"width: 585px\"><a href=\"\"><img class=\"size-medium wp-image-10746\" title=\"canon_EOS-M_with_70-200mm\" src=\"\" alt=\"\" width=\"575\" height=\"431\" /></a><p class=\"wp-caption-text\">Canon EOS M with the Canon EF 70-200 f/2.8L IS II</p></div>

    This was image that came to my mind first when I heard about the M. With continuous AF, it could make a nice video camera.
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    I've been deriding the look of the Sony NEX camera but when I tried holding it (the 5N and 7), they feel good not awkward.

    Looking at the pictures today (especially with the 18-55mm lenses), I realized that the Canon mirrorless look only slightly better than the NEX but will possibly not as well due to the almost non-existent grip.

    Oh, and it seems too expensive for the features
    Upvote 0


    You want me to rant? Go ahead, make my day!
    May 16, 2012
    Sydney, Australia
    noble_elm said:
    I've been deriding the look of the Sony NEX camera but when I tried holding it (the 5N and 7), they feel good not awkward.

    Looking at the pictures today (especially with the 18-55mm lenses), I realized that the Canon mirrorless look only slightly better than the NEX but will possibly not as well due to the almost non-existent grip.

    Oh, and it seems too expensive for the features
    Perhaps we are misunderstanding the intended market position?
    I think this might be (with the 22mm STM kit lens) - a photojournalism camera.
    Maybe Canon are pitching this as a competitor to the Leica M9?
    If so, then it's attractively priced! ;)
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    EOS M6 Mark II
    Mar 23, 2012
    If this is the same as a Rebel T4i minus the viewfinder and other parts, I do not understand the benefits of mirror less. I would be interested in seeing side by side comparison shots to see what provides better quality. I was in the market for a rebel but hesitant given the lack of improvement of video quality with the t4i. I am now more interested in this EOS M camera than the rebel. I also like the compact and don't care about the loss of a viewfinder - we are all trained by now not to use one thanks to the iPhone.
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    EOS M50
    Jul 23, 2012
    So, $800 + an EF Adapter for $200 = $1000.

    I'd rather buy a used 5D for $750 with a 40 pancake for $200 = $950.

    That's just me. I get that they have different purposes, but for mine, that'd be the more preferable option.

    Losing video and *perhaps* portability? But gaining a professional body and image quality for the same price.

    This may have been a different story had the price been sub $400-500 with the EF adapter. As it stands now, it's a camera that doesn't know what it wants to be (my concern with Nikon's mirror less as well). I'm not going to dish out $1000. If I want to go the tiny point and shoot route I'd go with the s100 for $350
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    EOS 90D
    Aug 12, 2010
    God I watched that promo video and it was so awkward. The argument of "people focus like that on an iphone so it's fine". what? Um no. Putting it up to your head via VF stabilises the camera greatly.

    I don't know who this is aimed at? I see it aimed at pretty sad people - they can't be "confused by all those buttons" on a rebel, but want to be seen as being cool and hip with interchangeable lenses. Sorry but holding the camera out in front of you with all auto settings like a total idiot just doesn't cut it. Putting a big lens on the end - you've just lost pocket ability, and any possible reason for this camera being in existence.

    The pic of this camera hanging off the back of the 70-200mm f/2.8 IS II USM is sad. Very sad.

    If this is the reason for my 24-70mm f/2.8L II USM being delayed, then I'll be well pissed!!
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    EOS R
    Jul 22, 2010
    wickidwombat said:
    damn that video settles it i'm definately not trendy enough to have that camera then :( :'(

    This guy seems a bit of a food fetishist. I thought he was going to do a bit of perving when he pulled out the camera as the girl approached, boringly she turns out to be his girlfriend. I guess the message that Canon wants to give out is that buying an EOS-M will make you French. ::) All in all, a pretty predictable and lame promo video.
    Upvote 0


    EOS RP
    Aug 2, 2011
    AtSea said:
    So, $800 + an EF Adapter for $200 = $1000.

    I'd rather buy a used 5D for $750 with a 40 pancake for $200 = $950.

    But you're comparing a third generation camera with a current first generation camera. The first generation full frame Canon is currently about $3300 (or more).

    Alternatively, third generation mirrorless cameras sell for about $250.

    Basically, those who don't have "new toy syndrome" can save substantially by waiting a little for someone else to eat the early adopter premium.
    Upvote 0


    Semi-Reactive Member
    Jun 6, 2012
    S Florida
    thebowtie said:
    Canon Rumors said:
    In addition to the two lenses, any of Canon’s EF and EF-S lenses can be used with the EOS M with the optional Mount Adapter EF-EOS M.

    Just thinking - this makes for an expensive lens cap!

    I look forward to version 2. With the digic 5 processor they should be able to meet/approach 7D autofocus and frame rates if they so choose...
    Upvote 0