For all the internet hate Canon gets, they continue to do what you’re supposed to do as a company, sell more things than anyone else, and according to the latest numbers, Canon has done just that. In 2018, Canon increased its market share globally by 3.9%.
Now, it’s not all positive, as the digital camera market fell 22% in 2018. Which means Canon has a bigger piece of a smaller pie.
The top 5 camera companies control 85.2% of the global camera market.
Top 5 camera manufacturers by market share globally:
Canon 40.5% (+ 3.9)
Nikon 19.1% (- 2.7)
Sony 17.7% (- 0.7)
Fujifilm: 5.1% (+ 1.3)
Olympus: 2.8% (+ 0.1)
It looks like Sony continues to eat into Nikon’s market share, and I imagine is a second system for a lot of Canon shooters.