Canon officially announces the Canon EOS R7, Canon EOS R10 and two new RF-S lenses

Canon Rumors Guy

Canon EOS 40D
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Jul 20, 2010
MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor.
Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports.
Preorder: Canon EOS R7 //...

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Jul 21, 2010
I am wondering how artificial is that price gap. For example R7 vs R5. The most significant difference is the better EVF and FF sensor.
That cannot justify double the cost.
Cost of goods is only one factor in a pricing decision, and generally not the most important one except for widget-class products.
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