FWIW I am just a hobbyist, taking photos to please myself and my friends, not a pro at all, but have been at it for over 50 years. Most recently I've been waiting for Canon to step up to EF-M, since I got my M5 to replace an M in December 2016. Some of the EF-M lenses are fine-if-slow, the 11-22 and 22 are more-than-fine, a Zeiss 25mm f/2 Distagon on the EF adapter is terrific. But it's all pretty much "making do".
In the meantime I had a fairly full Canon EF system, and a very full Fuji X system, although earlier this year I cleaned house and they are both gone. I am neither a Nikon nor Canon nor Fuji fanboy, having used all three of these digital systems during the past 12 years or so.
Here is the long-rumored 32mm f/1.4 EF-M at last - hooray! - but where is the rumored M5 Mark 2 body? For me, the absence of an updated body does not bode well, so the timing of this lens is just exactly too late with the release of the EOS R and Nikon Z6/7 systems. Having cleaned house of camera gear recently, as noted, and with EF-M seeming to fall by the wayside, I am in a good place to start fresh with either the Canon RF or Nikon Z system.
There is no doubt that Canon is better at marketing than Nikon - Winnie the Pooh is better at marketing than Nikon. But Nikon has actually provided two bodies with detailed specs, and a real Fuji-style lens roadmap, where Canon has provided one body, plus little but more food for speculation, per this thread. The way I read it, Canon is out there with marketing while Nikon, despite their faults, is out there with pretty good information.
While both companies have also released 4 new lenses, only one of the Canon lenses appeals to me as practical: the 24-105. The others are two showcases plus another short small macro. Not sure what Canon's thing is about short small macros lately, but I already have the EF-M one... Nikon is out there with one showcase lens, plus three that are practical. The bottom line is that I pre-ordered a Z6 with the f/4 24-70. Smaller, lighter, and $800 less expensive (!?) than the EOS R with f/4 24-105. No disrespect to Canon, but consumers make choices - this consumer anyway - based on information, not speculation.