Switched from Nikon. Still zooming the wrong way.
- Jun 22, 2021
Here's why:"Why come out with new lenses in a market where you are not even able to meet demand for already announced lenses?" Just adds more buyer frustration to the order process that further inhibits your ability to get older RF lenses. If you are unable to meet demand for it, which we understand, just hold off awhile until such time when you CAN meet demand.
1. They have design capacity even with temporary supply chain problems. Why have the designers sit on their thumbs, or hold back models that can be produced and sold?
2. Being seen as a design leader wins people to the platform.
3. People who really want a new one can just order the first day. That ALWAYS works.
4. People who really need one (professionals) can always find one at market price, or rent.
5. A released lens that is out of stock is an eventual sure thing for someone who desires it, but not enough to pay a premium.
6. "Out of stock" suggests desirability, and in demand.
7. Manufacturing capacity isn't necessarily as easy to shift from new releases to the one you want as some might think.
8. Supply chain issues are different from manufacturing line capacity. Selling some new lenses doesn't make that chip for the other lens you really want any slower to arrive.
9. Canon knows lots of reasons why they do what they do, and doesn't benefit from sharing them all with the public.
10. (addition upon editing Because the new normal of "if you want anything new, you better order the first ten minutes" is superlative marketing and buyer motivation. Absolute marketing gold. Scarcity, cachet, prestige. All diminished if they are perpertually in stock on every new release from the day of release, and all the worriers can "first read the reviews."