Canon Rumors Guy
Canon EOS 40D
- Jul 20, 2010
Canon has released their financial results for the 2nd quarter of 2018, while there was continued contraction of the ILC market, it did slow for the quarter. The EOS M50 appears to have driven sales in 2Q 2018 and Canon claims they now have the #1 spot for mirrorless marketshare in Japan for the first half of 2018 and continue to increase their marketshare in other markets around the globe.
Total unit sales have fallen in line with Canon’s plan for the first half of 2018, but Canon is lowering revenue projection for the rest of the year. This is in part due to Canon’s current focus on entry level models and attracting new users to the EOS system.
It was worse news for the compact market, as Canon saw a drop of 22% to only 840,000 units for the quarter and have dropped their full year projection for the market.
Full summary and official financial documents...