Canon USA Announces Five New PowerShot Cameras

Canon Rumors Guy

EOS-1D X Mark III
CR Pro
Jul 20, 2010
9,304
2,077
Canada
www.canonrumors.com
HTML:
<em>New Additions Include Super-Zoom Models Ideal for Avid Travelers as well as Stylish and Compact Go Anywhere, Any Time Cameras</em></p>
<p><strong>MELVILLE, N.Y., January 5, 2016 </strong>– Built to deliver high-quality images and HD video and featuring built-in Wi-Fi® and NFCTM connectivity for easy sharing, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the addition of two new cameras to its super-zoom PowerShot SX lineup – the PowerShot SX540 HS andPowerShot SX420 IS digital cameras. Also announced are three new stylish and compact additions to the Company’s PowerShot ELPH series, the PowerShot ELPH 360 HS, PowerShot ELPH 190 IS digital cameras as well as PowerShot ELPH 180, all housed within slim bodies that can easily fit in a pocket or purse.</p>

		<style type='text/css'>
			#gallery-1 {
				margin: auto;
			}
			#gallery-1 .gallery-item {
				float: left;
				margin-top: 10px;
				text-align: center;
				width: 25%;
			}
			#gallery-1 img {
				border: 2px solid #cfcfcf;
			}
			#gallery-1 .gallery-caption {
				margin-left: 0;
			}
			/* see gallery_shortcode() in wp-includes/media.php */
		</style>
		<div id='gallery-1' class='gallery galleryid-24181 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2016/01/1317429704.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2016/01/1317429704-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="1317429704" srcset="http://www.canonrumors.com/wp-content/uploads/2016/01/1317429704-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2016/01/1317429704-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2016/01/5024617263.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2016/01/5024617263-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="5024617263" srcset="http://www.canonrumors.com/wp-content/uploads/2016/01/5024617263-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2016/01/5024617263-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2016/01/8619337735.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2016/01/8619337735-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="8619337735" srcset="http://www.canonrumors.com/wp-content/uploads/2016/01/8619337735-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2016/01/8619337735-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt></dl><dl class='gallery-item'>
			<dt class='gallery-icon landscape'>
				<a href='http://www.canonrumors.com/wp-content/uploads/2016/01/0814857517.jpg'><img width="168" height="168" src="http://www.canonrumors.com/wp-content/uploads/2016/01/0814857517-168x168.jpg" class="attachment-thumbnail size-thumbnail" alt="0814857517" srcset="http://www.canonrumors.com/wp-content/uploads/2016/01/0814857517-168x168.jpg 168w, http://www.canonrumors.com/wp-content/uploads/2016/01/0814857517-144x144.jpg 144w" sizes="(max-width: 168px) 100vw, 168px" /></a>
			</dt></dl><br style="clear: both" />
		</div>

<p> </p>
<p><!--more--></p>
<p>Experiencing the power of a printed image is also easy when users connect and print to a Canon wirelessii printer, like the Canon PIXMA MG7720. And for even more convenience, the cameras are compatible with the new Canon Connect Station CS100 – a dedicated device for easy image and video viewing, sharing and storage.</p>
<p><strong>PowerShot SX540 HS Camera

</strong>The PowerShot SX540 HS digital camera builds on the features included in the PowerShot SX530 HS digital camera. The PowerShot SX540 HS has a powerful 50x optical zoom lens (equivalent to 24-1200mm) with Optical Image Stabilizer for outstanding optical performance. It features a new 20.3-Megapixel<sup>iii</sup> High-Sensitivity CMOS sensor with DIGIC 6 Image Processor that helps deliver high resolution combined with stunning low-light performance. A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi® and NFC<sup>TM</sup> technology. The new camera features a dedicated movie button so users can easily record 1080p Full HD video at an improved rate of up to 60 frames-per-second in MP4 format with stereo sound. The PowerShot SX540 HS digital camera has an improved advanced Zoom Framing Assist feature that intelligently controls the lens, making it easy to identify the main subject of the shot, even when the subject is moving. It also features a lock button option for quick and accurate subject tracking. Additionally, its new Story Highlights feature automatically selects and compiles images into an exciting highlight reel within the camera without the use of extra software.</p>
<p>The PowerShot SX540 HS digital camera’s large 3.0-inch LCD screen (approx. 461,000 dots) allows easy viewing even from a wide angle. Its Hybrid Auto mode records quick video clips before each still and compiles them together to make a short highlight reel. The PowerShot SX540 HS digital camera is scheduled to be available in March 2016 for an estimated retail price of $399.99<sup>iv</sup>.</p>
<p><strong>PowerShot SX420 IS

</strong>Based on the successful PowerShot SX410 IS model, the PowerShot SX420 IS digital camera features an improved powerful 42x optical zoom lens (equivalent to 24-1008mm) and Optical Image Stabilizer for outstanding optical performance. A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi® and NFCTM technology. The 20.0- Megapixel<sup>iii</sup> sensor with DIGIC 4+ Image Processor helps deliver stunning image quality. Smart Auto intelligently selects the proper settings for the camera based on predefined shooting situations, and 720p HD video capture in MP4 format.</p>
<p>The PowerShot SX420 IS digital camera also features Scene modes such as Fisheye effect, Toy Camera effect and Monochrome, which provide creative freedom to capture your photos. While taking these creative photos, Eco mode helps reduce power consumption for longer battery life.</p>
<p>The camera’s large 3.0-inch LCD screen (approx. 230,000 dots) allows for easy operation and sharing. The PowerShot SX420 IS digital camera is scheduled to be available in February 2016 for an estimated retail price of $299.99<sup>iv</sup>.</p>
<p><strong>PowerShot ELPH 360HS</strong>

The PowerShot ELPH 360HS is slim and stylish, boasting a 12x optical zoom lens with Optical Image Stabilizer that helps capture images with flexibility and ease. A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi® and NFCTM . The 20.2-Megapixel<sup>ii</sup> CMOS sensor combines with the DIGIC 4+ Image Processor to help deliver stunning image quality even in low light. The PowerShot ELPH 360HS digital camera also captures spectacular 1080p Full HD video.</p>
<p>The camera’s large 3.0-inch LCD screen allows for easy viewing and the Hybrid Auto feature records quick video clips before each still and compiles them together to make a short highlight reel. Story Highlights mode automatically selects and compiles images into an exciting highlight reel within the camera without the use of extra software.</p>
<p>The PowerShot ELPH 360HS digital camera is scheduled to be available in February for an estimated retail price of $209.99<sup>iv</sup> and will be available in black, silver and purple.</p>
<p><strong>PowerShot ELPH 190 IS </strong>

The PowerShot ELPH 190 IS digital camera delivers high-quality imaging capabilities with a 10x optical zoom lens with optical image stabilizer and 20-Megapixel<sup>iii</sup> CCD sensor. A dedicated Wi-Fi button allows for easy sharing and transferring of images over Wi-Fi® and NFCTM technology. The PowerShot ELPH 190 IS digital camera features smooth 720p HD video capabilities with Smart Auto mode, Scene modes and Eco mode to preserve battery life.</p>
<p>The PowerShot ELPH 190 IS digital camera is scheduled to be available in February 2016 for an estimated retail price of $159.99<sup>iv</sup> and will be available in black, red and blue.</p>
<p><strong>PowerShot ELPH 180 </strong>

The PowerShot ELPH 180 digital camera delivers high-quality imaging capabilities with an 8x optical zoom lens and 20-Megapixeliii CCD sensor. The PowerShot ELPH 180 digital camera features smooth 720p HD video capabilities with Smart Auto mode, Scene modes and Eco mode to preserve battery life. It also includes the Auto Zoom feature that automatically zooms in to frame subjects and keep them in focus.</p>
<p>The PowerShot ELPH 180 digital camera is scheduled to be available in February 2016 for an estimated retail price of $119.99<sup>iv</sup> and will be available in silver and red.</p>
<p><span class="green">i) For Wi-Fi connectivity: Compatible with iOS versions  7.1/8.4/9.0, Android smartphone versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1 and Android tablet versions 4.0/4.1/4.2/4.3/4.4. Data charges may apply. With the download of the free Canon Camera Connect app. This software helps enable you to upload images to social network services. Before uploading images, please be aware that image files may contain privacy-related information such as people and places. If necessary, please delete such information. Canon does not obtain, collect or use such images or any information included in such images through this software. For NFCTM connectivity: Compatible with Android devices version 4.0/4.1/4.2/4.3/4.4/5.0/5.1</span></p>
<p><span class="green">ii) Wireless printing requires a working network with wireless 802.11b/g or 802.11n capability. Wireless performance may vary based on terrain and distance between the printer and wireless network clients.</span></p>
<p><span class="green">iii) Image processing may cause a decrease in the number of pixels.</span></p>
<p><span class="green">iv) Availability, specifications and pricing is subject to change at any time without notice. Prices are set by individual dealers and may vary.</span></p>
<span id="pty_trigger"></span>
 

AvTvM

EOS R6
Nov 4, 2011
3,165
0
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
 

Chaitanya

EOS R
Jun 27, 2013
1,492
671
35
Pune
AvTvM said:
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
according to dpreview, 1/2.3" sensors in Sx540 and Sx420.
 

ajfotofilmagem

EOS 5D Mark IV
Aug 23, 2013
2,382
85
Bahia Brazil
AvTvM said:
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
Elph 360 is the thinnest camera with 12X zoom I've ever seen. To achieve such a feat without breaking the laws of physics, the way is to reduce the sensor size, and therefore the lens.
 

AvTvM

EOS R6
Nov 4, 2011
3,165
0
Chaitanya said:
AvTvM said:
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
according to dpreview, 1/2.3" sensors in Sx540 and Sx420.

Thanks! Such basic and important specs shoukld really be included in the Canon marketing blather.
 

neuroanatomist

I post too Much on Here!!
CR Pro
Jul 21, 2010
26,101
4,679
AvTvM said:
Chaitanya said:
AvTvM said:
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
according to dpreview, 1/2.3" sensors in Sx540 and Sx420.
Thanks! Such basic and important specs shoukld really be included in the Canon marketing blather.

Why? Because most people care about such things? Here...sure, we care. In the real world, most people would see a number like 1/2.3" and at best think WTF, Canon is sure stupid they are mixing up fractions and decimals, or more likely would think 1/2.3" is better than 1/1.7" because the former looks like a bigger number.
 

AvTvM

EOS R6
Nov 4, 2011
3,165
0
neuroanatomist said:
AvTvM said:
Chaitanya said:
AvTvM said:
what SIZE are these sensors? Can't find it mentioned in all the marketing blather. 1/2.3" or 1/1.7"?
according to dpreview, 1/2.3" sensors in Sx540 and Sx420.
Thanks! Such basic and important specs shoukld really be included in the Canon marketing blather.


Why? Because most people care about such things? Here...sure, we care. In the real world, most people would see a number like 1/2.3" and at best think WTF, Canon is sure stupid they are mixing up fractions and decimals, or more likely would think 1/2.3" is better than 1/1.7" because the former looks like a bigger number.

I do consider us to also be part of the "real world" ... 8)
And given the immense amount of Canon marketing blather it is certainly not asking too much, to dalso demand some basic specs to be included. After all sensor size is only one (funny) number - as you have rightfully noted. I would also prefer camera makers to be obliged to provide physical sensor measurements - at least for consumer products - as x millimeters times y millimeters for the 2 sides of the sensor rectangle. Would make things a lot easier and clearer for everybody.
 

neuroanatomist

I post too Much on Here!!
CR Pro
Jul 21, 2010
26,101
4,679
AvTvM said:
I do consider us to also be part of the "real world" ... 8)

Yeah, but a part so tiny as to be insignificant. If your opinion was representative, MILCs would have killed dSLRs by now. If mine was representative, owning $40K in photo gear would be common. 8)
 

Don Haines

Beware of cats with laser eyes!
Jun 4, 2012
8,265
1,946
Canada
neuroanatomist said:
AvTvM said:
I do consider us to also be part of the "real world" ... 8)

Yeah, but a part so tiny as to be insignificant. If your opinion was representative, MILCs would have killed dSLRs by now. If mine was representative, owning $40K in photo gear would be common. 8)

And if my opinion was representative, the internet would be full of cat pictures...... and they would NOT be taken with phones.....
 

NorbR

EOS RP
Jan 15, 2014
256
4
Zürich, Switzerland
AvTvM said:
Would make things a lot easier and clearer for everybody.

No, it would make things clearer for some people, and more confusing for others.

Depending on the target buyers for a given camera, the balance goes one way or the other. Canon knows what they're doing in that regard, it's not the first camera they sell ... And as they go down the list to the more entry-level models, they give fewer and fewer numbers. For the ELPH series they don't even give the focal range, just "8x zoom", "10x zoom" or "12x zoom".
 

old-pr-pix

EOS RP
Dec 26, 2011
440
77
It's still amazing how many P&S cameras are being sold. CIPA data shows nearly 2 million shipped worldwide in November - about 1/2 million to US alone! Must be mostly Internet sales as all the local big box stores have cut their P&S displays to about 10% of what they used to have. And, its been months since I've noticed anyone even looking at them. Far different from Christmas time 4-5 years ago!

BTW: Canon's new website still is horrible... try finding specifications for anything new. If you don't start in the exact right place it seems you can have a terrible time getting to the information you want. At least I do.
 

MadHungarian

EOS M50
Jun 7, 2013
33
0
B&H has them listed already for preorder, with some specs.

Hmm, the ELPH 360 looks vaguely interesting to me, for a small pocket camera. At least the size and zoom-range is about what i'm looking for. Though the lens is a bit slower than i'd like. Of course i'll have to compare it with the latest lumixes and such. But i suppose the list price of these tiny cameras, which is about what i pay for a filter for my real cameras, isn't too bad. I wonder if they could make paired models -- one with a wide-zoom and one with a tele-zoom, which you could keep in a pair of pockets?

I'm not sure what 1/2.3" ccd size is, but judging from the 5.55x multiplier it must be fairly small. How does it compare with a cellphone sensor size?
 

scyrene

EOS R6
Dec 4, 2013
2,898
1,046
UK
www.flickr.com
NorbR said:
AvTvM said:
Would make things a lot easier and clearer for everybody.

No, it would make things clearer for some people, and more confusing for others.

Depending on the target buyers for a given camera, the balance goes one way or the other. Canon knows what they're doing in that regard, it's not the first camera they sell ... And as they go down the list to the more entry-level models, they give fewer and fewer numbers. For the ELPH series they don't even give the focal range, just "8x zoom", "10x zoom" or "12x zoom".

The worst question I'm asked by strangers when out with my camera is 'what's the zoom on that?' (especially with the big lens attached. Given the answer - that it is 0x zoom on the 500L (and several other lenses), and given it would take some time to explain why my answer isn't just a number, it is my least favourite layman question :(
 

AvTvM

EOS R6
Nov 4, 2011
3,165
0
MadHungarian said:
I'm not sure what 1/2.3" ccd size is, but judging from the 5.55x multiplier it must be fairly small. How does it compare with a cellphone sensor size?

http://4.bp.blogspot.com/-2UtviSXs8EY/VB8NaYxoy0I/AAAAAAAAAyk/6REm2gE0r64/s1600/Screen%2BShot%2B2014-09-21%2Bat%2B11.38.16%2BAM.png

1/2.3" sensor size = 6.17 x 4.33 mm = smaller than fingernail on most people's pinky finger.
Smartphone rear camera image sensors today are mostly even smaller - typically 1/3.2" ... except the largest sensored phones (e.g. Lumia 1020) ....
http://assets.sbnation.com/assets/2906295/theverge-lumia-1020-sensor-size-comparison.jpg
 
Jan 5, 2016
5
2
scyrene said:
The worst question I'm asked by strangers when out with my camera is 'what's the zoom on that?' (especially with the big lens attached. Given the answer - that it is 0x zoom on the 500L (and several other lenses), and given it would take some time to explain why my answer isn't just a number, it is my least favourite layman question :(

That's an unfortunate question ... since the answer is that the question doesn't make any sense. I like to modify "it doesn't compute" questions to something (slightly) sensible and answer that. For the 500L, I would tell them the zoom is 10X since the focal length is 10X normal. The questioner will go away happy and awkwardness will be avoided.

(Unless the follow-up is, "What!? My tiny little camera here is 10X!" Sometimes, you just can't win.)
 

chromophore

EOS 90D
Jul 16, 2013
151
0
scyrene said:
NorbR said:
AvTvM said:
Would make things a lot easier and clearer for everybody.

No, it would make things clearer for some people, and more confusing for others.

Depending on the target buyers for a given camera, the balance goes one way or the other. Canon knows what they're doing in that regard, it's not the first camera they sell ... And as they go down the list to the more entry-level models, they give fewer and fewer numbers. For the ELPH series they don't even give the focal range, just "8x zoom", "10x zoom" or "12x zoom".

The worst question I'm asked by strangers when out with my camera is 'what's the zoom on that?' (especially with the big lens attached. Given the answer - that it is 0x zoom on the 500L (and several other lenses), and given it would take some time to explain why my answer isn't just a number, it is my least favourite layman question :(

Mathematically, it isn't 0x zoom. A fixed focal length lens is 1x zoom, although to my mind both are rather silly notions.

Zoom ratios are exactly that: a lens like a 70-200mm has a zoom ratio of approximately 200/70 = 2.85714x at infinity focus, and the general formula is zoom ratio = (longest focal length)/(shortest focal length); therefore, a lens with only one focal length, say an 85mm prime, has a zoom ratio of 85/85 = 1x.

And yes, I get that comment a lot too, even on a relatively puny 300/2.8. Some of my favorite comments:

"I bet you can see the moon with that!" (Ummmm...I can see the moon *without* a camera. I just look up at night. Can't you?)

"How much zoom does that have?" (Google "not even wrong.")

"That's such a huge lens. It must take amazing pictures." (Yeah, it's great. I leave it in my closet for weeks at a time and whenever I come back to it, I discover it's taken pictures of Bali, Paris, Tokyo, and Rio, all on its own.)

"Damn, how much did that lens cost? Can I touch it?" (Excuse me? How much did your car cost? Can I take it for a ride?)

I don't know what it is about people that makes them think it is socially acceptable to make remarks that, if applied to any other subject besides photography, would be considered grounds for calling the cops, or at the very least, be mildly insulting.
 

scyrene

EOS R6
Dec 4, 2013
2,898
1,046
UK
www.flickr.com
chromophore said:
scyrene said:
NorbR said:
AvTvM said:
Would make things a lot easier and clearer for everybody.

No, it would make things clearer for some people, and more confusing for others.

Depending on the target buyers for a given camera, the balance goes one way or the other. Canon knows what they're doing in that regard, it's not the first camera they sell ... And as they go down the list to the more entry-level models, they give fewer and fewer numbers. For the ELPH series they don't even give the focal range, just "8x zoom", "10x zoom" or "12x zoom".

The worst question I'm asked by strangers when out with my camera is 'what's the zoom on that?' (especially with the big lens attached. Given the answer - that it is 0x zoom on the 500L (and several other lenses), and given it would take some time to explain why my answer isn't just a number, it is my least favourite layman question :(

Mathematically, it isn't 0x zoom. A fixed focal length lens is 1x zoom, although to my mind both are rather silly notions.

Zoom ratios are exactly that: a lens like a 70-200mm has a zoom ratio of approximately 200/70 = 2.85714x at infinity focus, and the general formula is zoom ratio = (longest focal length)/(shortest focal length); therefore, a lens with only one focal length, say an 85mm prime, has a zoom ratio of 85/85 = 1x.

And yes, I get that comment a lot too, even on a relatively puny 300/2.8. Some of my favorite comments:

"I bet you can see the moon with that!" (Ummmm...I can see the moon *without* a camera. I just look up at night. Can't you?)

"How much zoom does that have?" (Google "not even wrong.")

"That's such a huge lens. It must take amazing pictures." (Yeah, it's great. I leave it in my closet for weeks at a time and whenever I come back to it, I discover it's taken pictures of Bali, Paris, Tokyo, and Rio, all on its own.)

"Damn, how much did that lens cost? Can I touch it?" (Excuse me? How much did your car cost? Can I take it for a ride?)

I don't know what it is about people that makes them think it is socially acceptable to make remarks that, if applied to any other subject besides photography, would be considered grounds for calling the cops, or at the very least, be mildly insulting.

Oh, you're right of course, 500/500=1! The way I answer, if I'm in the mood, is I say 'it lets you see a tiny bird from a long way away' and they seem satisfied in the main.

'How much does it cost' is a killer too. I tend to prefer not to say, as I feel it puts me at slightly more risk of theft. The third most common one is 'how heavy is that?' - if they seem nice I let them hold it, briefly (but am on alert - although running off with it would take some fitness!).

PS out of interest, does 0x zoom make any mathematical sense? x/y=0? Is that forbidden (except where x and y both= 0? I hate maths).
 

Proscribo

EOS RP
Jan 21, 2015
266
148
scyrene said:
PS out of interest, does 0x zoom make any mathematical sense? x/y=0? Is that forbidden (except where x and y both= 0? I hate maths).
Nope since you'd need -x - 0mm lens which doesn't sound too realistic to me.
 

Mt Spokane Photography

I post too Much on Here!!
CR Pro
Mar 25, 2011
16,716
1,689
When I saw 20.2 MP, I was wondering, but not believing that a 1 inch sensor was in the cameras. It seemed rather impossible, but someone clarified it for me.

The SX540 would be interesting with a 1" sensor, but extremely surprising, and technically difficult. The lens would be enormous.