Canon will take over the market again

Mar 6, 2019
Canon will take over the market again
Within the past 15 years, Canon has taken control of the photography market through its lenses. The company focused on producing a variety of lenses in terms of use and specifications to provide the difference between prices
The company provided lenses in terms of quality and reasonable prices compared to other companies, which made the photographer think of getting Canon camera because of the quality of the lenses without worrying about the quality of the camera itself, it even reached to abandon some specifications in the cameras only because of the lenses within the budget and excellent quality.
In the previous period, the company released two new mirrorless cameras with a new mount and designed in a creative way with A large area, in addition to this design the company has introduced qualities that may seem at first glance useless as in the Canon RP camera, Unreasonable choices for video and photographing, which made us grumble and write resentful messages to the company and social media directly
If we think deeply about what Canon is planning and looking at, we will find that the plan is now to regain control of the world of photography again through the new lenses and re-focus on the lens long-term investment and the camera is secondary and can be changed from time to time
The company has previously introduced a new range of RF lenses for mirrorless cameras with imaginative features, focal length and large aperture that we have never seen while prices remain acceptable in terms of quality and lens strength as well as other companies.
A short time ago, a series of lenses were introduced to the markets that share one common factor: high quality, large aperture, and fast performance

Also, there are rumors about a lens that may be considered the first of its kind because it offers a very wide angle and large aperture and is considered the fastest lens of its kind and is a lens
Canon RF 14-21mm f / 1.4L USM
Also introduced a series of other lenses, including the prime lens, zoom lens and this list of lenses currently in the market and expected to be released in the future.
* RF 50mm f/1.2L USM
  • RF 85mm F1.2 L USM
  • RF 85mm F1.2 L USM DS
  • RF 24-70mm F2.8 L IS USM
  • RF 15-35mm F2.8 L IS USM
  • RF 70-200mm F2.8 L IS USM
  • RF 24-240mm F4-6.3 IS USM
  • RF 24-105mm f/4L IS USM
  • RF 24-105mm f/4L IS USM
  • RF 35mm f/1.8 IS STM Macro
  • RF 28-70mm f/2L USM
  • RF 50-250mm f/4-5.6 IS
  • RF 70-300mm f/4-5.6 IS
  • RF 100-400mm f/3.5-5.6L IS USM.
From the above list, the verity of choices comes in terms of specifications, focal lengths, and even aperture. This list is what happened during the past year and you can imagine what is possible within the next five years, for example

RF 85mm F1.2 L USM
RF 85mm F1.2 L USM DS
We will notice that the first lens has a very large aperture and has no competitor in other companies
The other lens has the feature of
Defocus Smoothing
A technique that allows providing a superb improvement in the depth of field and special details in the background or so-called Bokeh
Also supporting what I think is that Canon during the previous two years did not focus on releasing new lenses extensively for the usual DSLR cameras, but only to create and control the market through the lenses of cameras without mirror, and in contrast, Canon plans to maintain the first line of professional photographers of nature and sports by providing a range of lenses for DSLR cameras this year

  • 300mm f/2.8L IS III USM
  • 400mm f/2.8L IS III USM
  • 500mm f/4L IS III USM
  • 800mm f/5.6L IS II USM
Canon plans to launch a new set of CN-E cinematic lenses for cinematic uses. This set will have a new set of upgrades and the ability to deliver a very powerful and sharp image with an 8K sensor, very powerful design and lens enhancements.

  • CN-E 14mm T3.1 L F
  • CN-E 20mm T1.5 L F
  • CN-E 24mm T1.5 L F
  • CN-E 35mm T1.5 L F
  • CN-E 50mm T1.3 L F
  • CN-E 85mm T1.3 L F
  • CN-E 135mm T2.2 L F
I believe that the market in the coming period will witness very strong competition with the temporary control of Nikon company and dominated by Sony and then redirected photographers to the Canon to become the first controlling the market through lenses again, especially that Sony offers lower options with high quality and price This is what the middle class They cannot afford. As for Nikon, it has produced a good range of lenses but unfortunately still targets the category of supporters and lovers of this brand and not focusing on its plans to pull the rug out of other companies
Canon now it is in a truce and I expect the coming back will be strong.
We are waiting for you 

Ghaith Salih