It's not about 'fake' - it's about transmission curves.
Can't speak for the 'Rocketfish' or Canon, but Hoya, Zeiss, and B+W all publish their transmission curves. No filter has a perfectly vertical cutoff on a transmission curve - most good commercial multicoated filters that 'block' wavelengths ramp from ~0% transmission to their max of >99% over a 25-125 nm range (although some of the longpass and bandpass filters I use in microscopy are close to vertical, with a slope covering <5 nm - and they come with a price tag commensurate with that performance).
The Zeiss has the steepest slope of the three, ramping up over the 410-435 nm range (in fact, it's cutting out some blue light, which is considered to start at 400 nm). The Hoya has the least steep slope, running from 350-460 nm or so, meaning its passing some UV in the 350-399 nm range, and blocking a bit of blue light as well. The B+W is intermediate, ramping up from 360-430 nm.
So, with the '395 nm flashlight' (which actually uses an LED that emits at 380-385 nm, but what's 10-15 nm among friends?), you can see from the transmission curves that the Zeiss will block that, while the Hoya and the B+W filters will pass some of it.
Of course, while that might be good to know if you're shooting film, none of that matters if you've got a dSLR. The dSLR's sensor is insensitive to UV light, so there's no difference between a UV filter (be it the 410 nm Zeiss or the 360 nm B+W) and a clear filter that fully passes the long end of the UV spectrum. I have empirically tested my 7D and 5DII for UV sensitivity with calibrated UV/Vis light sources (costing a hell of a lot more $$ than a flashlight to detect cat urine!) and some of those precise bandpass filters mentioned above (running a lab that has such equipment comes in handy sometimes) - there's no need for a UV filter. I do use UV filters for protection (B+W MRC or Nano), instead of clear - but that's only because every time I've needed to buy one, the UV version was cheaper than the clear one (although that's not the case with all brands or in all geographies).
So, my advice is to just buy whichever is cheaper, clear or UV. I'd still pass on the Hoya - it blocks a bit too much blue (and that's the least sensitive color channel). Since it blocks less of the visible blue light, the B+W is actually a bit better than the Zeiss in that regard (because sometimes 5-10 nm does matter among friends).