When using a macro lens the amplification of the object (and focus) is very sensitive to the distance between object and lens. It appears possible that Canon might be using this by mechanizing a Slider Assembly to alter the amplification (almost like a zoom) without having to change the distance between object and lens. This might be what gets them to 1.4:1 in one direction and possibly 1:1.4 in the other.
By the way, I am using their RF 35mm macro which has a nifty feature which greatly simplifies manual focus. It consists of two arrows which point apart when the chosen point is out of focus while moving towards coinciding, overlapping and turning green, when in focus. This tells you both which way to move, how much to move and when you are in focus. I hope that Canon plans to give us both Slider Assembly Control (macro zoom) and arrow focus in their new RF 100mm f/2.8L IS USM Macro 1.4:1.