There is also plenty of evidence of companies who knew all the data about their products and the market they were in but still made very bad product decisions and subsequently lost lots of market share and went out of business. Usually its because they didn't listen to their customers. or anticipated changes in the market . As an investment firm is forced to tell you past performance is not a guarantee of future results. Lots of companies do well in markets until things reach a tipping point . Members here would tend to be hard core and not necessarily representative of Canon's customers at large. However they are influencers. Canon sell alot of low range MILCs and XXD's on the strength of the reputation of its top end gear in terms of camera's and lens. While the lens go from strength to strength the improvements in camera's are more modest. It's probably why Canon are taking their time with the 1DX III or 1DR as they feel its needs to more than equal to its competitors.Baseless claims like this amuse me. Tell us...how much research have you conducted to determine the global size of the market for a 7DIII? Surveyed a few thousand people, have you? Examined global sales of the 7-series line as the frame rates increased on the xxD series? Tell us...how many owners of the original 7D upgraded to a 7DII, and how many to a 70D/80D? Of course, the answers to those questions are none, no, no, and you have no clue. But you want a 7DIII and if you don’t get one you’ll either switch to Nikon or stamp your foot and hold your breath until you turn blue, so that means Canon’s bottom line will suffer. Sure.
Consider this: Canon is in the best position to determine whether or not developing and launching a 7DIII vs. an amalgamated 7/xxD body, would benefit their bottom line. If it’s the former, we’ll see a 7DIII...and if not, we won’t. Their goal is not to make people happy, so if you personally buy Nikon or pass out with a blue face, they don’t give a damn.