Not sure if you are serious but discord started as a VOIP (voice over IP) solution for gamers. Basically a voice chat program that is likely far superior to whatever chat is available in game. And most games don't even offer voice chat. Since then tons and tons (and tons) of features have been added. There is real time text chat, video chat, etc. There can be hierarchies of users with different permissions. Basically it is a chat program on steroids.
Discord channels are also very very customizable. You can run bots that automate tasks. For example, you could (not saying this will happen) have a bot in the CR discord that you can ping and it would check the stock of affiliate stores. So you could type in a channel "@stock canon R5" and the bot would reply with a list of stores and whether or not they have the R5 available.
Discord is really popular. Many people (ala CR) that have nothing to do gaming have started using discord because it is so featured and useful.