Oh Sigma, when you fail, you fail so wonderfully hard

[ahsanford]

Only Sigma has the stones to find a way to turn a fixed lens point and shoot into a medium format ergonomic footprint...

http://photorumors.com/2014/09/12/new-sigma-dp1-quattro-camera-three-lenses-and-two-teleconverters/

Quattros have always been an odd, odd duck. They have amazing detail in the sensor, yet such poor low light performance that a review I saw of this little thing was largely done on a tripod (!). The science fiction ergonomics, the fixed lens, all of it -- is wacky and "why?"-inducing.

But that viewfinder, good gravy that viewfinder... [Does the bon appetit hand to mouth kiss of perfection.]

Stick with lenses, guys. Stick with lenses.

- A

 

[AcutancePhotography]

That is a most...unusual looking camera.

I wonder how many they will sell?

 

[mackguyver]

Cool - now I can complete my set of lenses, err, freaking odd cameras+lenses. Want a new focal length? Just buy a new camera. Genius concept and even more brilliant ergonomics. Not.

 

[ahsanford]

I can't help but think some megapretentious industrial design fan of an executive at Sigma has protected X% of Sigma's money on "Project: The Future", and he/she just knows that this project, by the 35th or 36th version, will change photography forever.

I design things for a living, so I LOVE out of the box ideas. So please understand that I am -- at the same time -- mocking the madness and tipping my cap for Sigma's bravery with fielding these cameras.

- A

 

[mackguyver]

I can't help but think some megapretentious industrial design fan of an executive at Sigma has protected X% of Sigma's money on "Project: The Future", and he/she just knows that this project, by the 35th or 36th version, will change photography forever.

I design things for a living, so I LOVE out of the box ideas. So please understand that I am -- at the same time -- mocking the madness and tipping my cap for Sigma's bravery with fielding these cameras.

- A

That sounds like a pretty cool job - do you mind if I what kind of things you design? Also, Sigma's courage sometimes produces pretty cool things like their f/1.8 zoom!

 

[ahsanford]

I can't help but think some megapretentious industrial design fan of an executive at Sigma has protected X% of Sigma's money on "Project: The Future", and he/she just knows that this project, by the 35th or 36th version, will change photography forever.

I design things for a living, so I LOVE out of the box ideas. So please understand that I am -- at the same time -- mocking the madness and tipping my cap for Sigma's bravery with fielding these cameras.

- A

That sounds like a pretty cool job - do you mind if I what kind of things you design? Also, Sigma's courage sometimes produces pretty cool things like their f/1.8 zoom!

As a lens company, I love what they do: high quality, disruptive tech that shakes the bigger players at times.

As a camera company... Yikes.

I design medical implants and instruments, so its a different animal completely. But I do know a few things about grip, something both photography and instruments have in common. But I do not ride a Segway to work or live in a Bizzaro orthogonal world like the Sigma dudes do.

- A