- Sep 26, 2021
Would not be surprised if the marketing departments intentionally leak out rumour info, it would just help build the marketing hype to drive hapless consumers into gear-lust frenzy, much like their drip-feed pre-release product updates, and pre-release product reviews. They drag it out, it gets the speculation buzzing on the forums (which is all free product promotion) which drives up (or artificially creates) demand (sometimes where there is none), and the pre-orders come flooding in. In what can be described as an act of company loyalty and brand faith. people gladly hand over their money for products they've never seen before, that have never been tested by an independent reviewer. I suppose people in the US have the luxury of going on a spending and unboxing orgy, experiencing buyer's remorse, then sending it all back. Can't do that in too many countries. Got to love the allure of effective marketing, it's the type of emotional manipulation that politicians dream of being able to do lol!Early rumours are most likely just wish-lists toned down a little in line with logical expectations.
But when gear is "in the wild" being tested, the "substantially correct rumours" are more likely IMO to be intentional leaks, with the purpose of arousing interest and pre-orders for an about-to-be-released model. So Canon not only already know about them, they probably created them.