Patent: Optical Formula for New EF 24-70mm f/2.8L


Nov 2, 2016
jolyonralph said:
neuroanatomist said:
And yet in the end, glaciers crush everything in their path and change the face of the landscape forever.

Nice analogy, even if in a way you didn’t plan... :p

Unless a change in climate makes them melt :)

It was thought that mirrorless was that change, as Canon was criticized for several years for not entering the mirrorless ILC large sensor market.

But, once they did, several years ago, the M series has risen to become the number one mirrorless brand, and with the fastest growth. It’s funny how Sony, with all the talk about how innovative and superior several of their cameras are, and their being the first mover in the segment, is relegated to number two, by a company that so far, hasn’t even attempted to challenge Sonys’ high end models.

So it will be real interesting to see what happens this fall from both Canon and Nikon. We do know that both will be coming out with FF mirrorless either late this year, or early next year. It could very be that the Lead Sony had, will be further eroded to the point of dropping to number 3 by the end of 2019.

Once a leader doesn’t mean always a leader. With Canon stating boldly that their intention is to increase R&D and production line efficiency, as well as marketing in order to (their word) EXTEND their lead, other companies should be rethinking their overall strategy.