Point and Shoot Cameras are Basically Dead



Almost every major camera manufacturer has either openly discontinued its point-and-shoot line of cameras or has not produced a new one in many years, according to a new report. In short, smartphones have all but totally replaced compact cameras.

The compact camera market, colloquially known as point-and-shoot cameras, has been experiencing a massive collapse in worldwide shipments over the last decade and a half. Since 2008, when worldwide shipments reached 110.7 million cameras, the market has significantly shrunk and fallen to 3.01 million units as of 2021 — a 97% drop.

Nikkei reports that in response to the market’s contraction, Canon, Nikon, Panasonic, Fujifilm, and Sony have all either dramatically scaled back productions or outright admitted that there will be no further compact cameras.
“Although we are shifting to higher-end models, we have strong support for lower-end models, and will continue to develop and produce them as long as there is demand,” Canon tells Nikkei.

Canon denies that it isn’t planning to make new compact cameras, but it hasn’t released a new one since 2019.
Sony’s response echoes Canon’s and the company says that it is not discontinuing new product development in the compact camera space, although Nikkei notes the company hasn’t made a new “Cyber-Shot” camera — its compact camera line — since 2019.

Nikkei reports that Nikon has stopped developing cameras that would fall under its “Coolpix” line, the company’s branding for compact point-and-shoot style cameras. Nikon tells Nikkei that it still sells two high-magnification models and that future production volume will be determined by the market, which as noted, isn’t growing.

Panasonic, which at one point owned the top share of Japan’s compact camera market, tells Nikkei that it has been reducing the volume of point-and-shoots that it has been producing over the last several years in response to the shrinking market. Additionally, while it plans to keep making current compact cameras for the time being, it will focus on developing high-end mirrorless cameras aimed at enthusiasts and professionals, including a camera that it plans to release next year that it is developing in conjunction with Leica.

Nikkei claims Fujifilm has ceased production on its compact camera line “FinePix” and is not actively developing new models for it, instead focusing its efforts on higher-end models like the X100V and above.

Ricoh, which owns the Pentax brand, and OM Digital aren’t mentioned in the story, but Ricoh seems unfazed by the market contraction and has notably released two point-and-shoot cameras in the last year: the WG-80 and the GR IIIx (and later along with its special edition). Ricoh seems immune to making decisions in line with market trends, as it has also stubbornly refused to make a mirrorless Pentax camera, going so far as to say that the brand “cannot go mirrorless.”

It has been a long, slow process, but the death of the point-and-shoot appears all but complete at the hands of the smartphone, whose imaging capabilities manufacturers continue to improve.


Lux pictor
Sep 26, 2021
I think they just evolved into mobile phone cameras, or got displaced by them, however you want to view it.

Smartphone cameras are really just point and shoot cameras, with narrow fixed apertures, small sensors, where the camera does all the decision making, but also adds the element of HDR and computational photography, which is just automatic AI image post-processing where the camera makes the decisions once again. It's just a high tech point and shoot with a powerful micro-computer that can use its AI to make any snapshot look more like its programmed presets.

Think about it, who owned P&S cameras before? The general public who just wanted to just press the shutter button and get a photo, without being into the hobby of photography. It's the same people using smartphones as their P&S cameras these days too. Since smartphones have come later then the old P&S cameras, like any other newer cameras, they can produce better quality images, and they can do decent video these days too. This allows them to be used by people starting in photography of videography, so there's a small subset of that group amongst the P&S snapshot photography general public.

The compact high end cameras are a completely different beast to the P&S cameras, and produce better images (and sometimes video) than the best smartphones at present. :)
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I'd agree with you that point & shoots evolved into smartphones if Canon, Nikom FujiFilm, Panasonic, Olympus, Ricoh, Pentax, etc offered their own Android smartphone today.

Only competitive selling point of these brands are

- larger image sensors
- lenses to match these larger image sensors
- speicalization and focus on photography & video.
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Badly hurt.. but not quite dead. As many compact point and shoots were shipped in 2021 as mirrorless ILCs (3.1 million), making up approx. 37% of all digital cameras sold according to CIPA numbers

Last 6 years worldwide shipments of digital still cameras.

Year201720182019202020212022 forecast
Total Cameras24,978,48619,423,37115,216,9578,886,2928,361,5217,850,000
Point & Shoot13,302,7978,663,5746,755,4673,578,6433,013,2502,560,000
Total SLR & Mirrorless11,675,68910,759,7978,461,4905,307,6495,348,2715,290,000

Some interesting camera shipment stats

Smartphones vs film & digital still cameras

Digital camers: dSLR vs Mirrorless vs Point & Shoots (no smartphone)


Digital camers: dSLR vs Mirrorless (no smartphone or point & shoot)

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CIPA members as a whole had mirrorless doing better than point & shoots + SLR.

I think P&S + SLR will go below 0.5 million/year by 2026? Mirrorless will be 6-7 million annually?

Catering to working photogs and enthusiasts demanding the last 1% of performance.

Total Cameras15,216,9578,886,2928,361,5218,011,598
Point & Shoot6,755,4673,578,6433,013,2502,084,865
Total SLR & Mirrorless8,461,4905,307,6495,348,2715,926,733
% of Point & Shoots44.39%40.27%36.04%26.02%
% of SLR & Mirrorless55.61%59.73%63.96%73.98%
Worldwide population7.673 billion7.753 billion7.9 billion8 billion

16 years ago this slide was shown at the unveiling of the 2007 iPhone 2G.


Puts into perspective what annual worldwide shipments of nearly quarter billion iPhones and about 1 billion Android smartphones have done to game consoles, digital cameras, MP3 players and PCs.

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I was looking for this marketing data for so so long and finally got around to it.

Above screenshot is the units shipped in 2006 worldwide for consumer devices like

- game consoles
- digital cameras
- MP3 players
- PCs
- mobile phones

Smartphones at best reduced or at worst completely killed all the listed devices in 2006.

Video consoles have reduced

Consumer & low-end consumer digital cameras are dead & only high-end specialized or professional are left at a total of less than 8.012 million.


MP3 players have become extinct like the iPod

PC sales have only resurged from 2020-2022 because of COVID remote work/study


Mobile phones have become nearly 100% iPhone or Android. The original Nokia feature phones of old are relegated to people who cannot afford a $50 Android phone.

iPhones makes up more than 226 million to 235 million. This represents 17.3-18.8% of the market priced between $429-1599. Apple being at the top ~20% follows the Pareto Principle. Which allows Apple to grab top ~80% smartphone profit share for multiple years in a row. This also helps avoid the legal definition of monopoly for almost all countries.

Android is approximately 1 billion. This represents 82.7-81.2% of the market at all price points. Most brands struggle to get any profit resulting in very short Security Updates of about 1-2 years only when iPhone approaches 8.
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Not a surprise to anyone. The next target will be action cameras. Current iPhone can withstand 6 meters underwater for up to 30 minutes. GoPro has got to be worried.
Only for very casual or specific use. For 'real' action (think diving, car or motorcycle racing, fill-in-the-blank) the more compact and rugged form factor of a GoPro over a phone is much preferable.
Also, the price of a GoPro is much less than for a phone.
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Only for very casual or specific use. For 'real' action (think diving, car or motorcycle racing, fill-in-the-blank) the more compact and rugged form factor of a GoPro over a phone is much preferable.
Also, the price of a GoPro is much less than for a phone.
The water resistance of the iPhone and other smartphones are there when the phone is dropped into the toilet, a puddle, drinks, soup, sink, shower, and other typical accident situation.
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