Profoto Camera: the professional smartphone camera that works with their flashes

Canon Rumors Guy

EOS-1D X Mark III
CR Pro
Jul 20, 2010
9,211
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Canada
www.canonrumors.com
Smartphone manufacturers have changed the way consumers photograph. But what they are missing is the ability to capture great light. With the launch of Profoto Camera, professional photographers get access to the full range of Profoto’s flashes that seamlessly integrate with the first professional smartphone camera. Starting today, photographers have the freedom to choose between two distinct modes, smart and classic, and can now shoot in Profoto RAW format.












The Profoto Camera stands on three pillars of innovation that together deliver a flawless user experience. Profoto’s AirX technology, the world’s first solution to enable a seamless integration of professional flash and smartphones. Profoto RAW, enabling files with 5–8 times more information than JPEG, leading to higher quality, significantly more details, and greater editing possibilities. And finally, the two modes...

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RunAndGun

EOS RP
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Dec 16, 2011
457
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This is kinda funny and sorta ironic... Over the years, I’ve noticed that cell phone cameras are usually pretty bad at dealing with purposefully lit subjects/scenes, at least in their auto modes. I can’t tell you the number I’ve times we’ve been shooting lit interviews at media events with people and then afterwards they would get up and go take selfie’s or have people take pictures of them in some dark or other horribly lit area, so we’d tell them to come back over and take the picture on “the set”, only for the picture on the lit set to look horrible compared to the picture they took in the black hole/backlit/top lit, etc. area.
 

SteveC

R5
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Sep 3, 2019
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This is kinda funny and sorta ironic... Over the years, I’ve noticed that cell phone cameras are usually pretty bad at dealing with purposefully lit subjects/scenes, at least in their auto modes. I can’t tell you the number I’ve times we’ve been shooting lit interviews at media events with people and then afterwards they would get up and go take selfie’s or have people take pictures of them in some dark or other horribly lit area, so we’d tell them to come back over and take the picture on “the set”, only for the picture on the lit set to look horrible compared to the picture they took in the black hole/backlit/top lit, etc. area.

I see lots of indoor pictures that look like they were shot with the color temperature set too high in the camera (i.e., the picture has an orange cast).
 

cayenne

EOS R6
CR Pro
Mar 28, 2012
2,626
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OH...this is an app.

I was thinking that ProPHoto had released their own phone....with camera of course.
:)
 

Michael Clark

Now we see through a glass, darkly...
Apr 5, 2016
3,810
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This is kinda funny and sorta ironic... Over the years, I’ve noticed that cell phone cameras are usually pretty bad at dealing with purposefully lit subjects/scenes, at least in their auto modes. I can’t tell you the number I’ve times we’ve been shooting lit interviews at media events with people and then afterwards they would get up and go take selfie’s or have people take pictures of them in some dark or other horribly lit area, so we’d tell them to come back over and take the picture on “the set”, only for the picture on the lit set to look horrible compared to the picture they took in the black hole/backlit/top lit, etc. area.

Camera phones and the computational routines they use seem to be optimized for the worst possible lighting scenarios.
 
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kten

EOS M6 Mark II
Oct 3, 2015
77
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Computation photography is as autotune is to audio recording.
It might become the norm someday, but it shouldn't.
I agree it shouldn't be the norm for our niche but I agree with it becoming the norm for the role it is used which is smartphones or cameras aimed at users who 1: know little about technicalities of photography 2: don't want to put any effort into learning and just want automation to get a good enough photo at the cost of ideal output that requires more learning/self input. Most folks just want something passable and have no time/interest and/or ability to understanding the why and how. They'd rather the camera do it for them and although can tell the difference between awful and passably "good", they can't really tell the difference between passable and great image the way most/all folks on forums like this can. Often they want snaps and don't want to invest much mental energy and don't even think what they are trying to capture pre taking the shot half the time and I think there is a place for technology making that easier as much as I hate it personally.

I think of it like post processing image and video. For power users the tools that require precise results, efficiency and so on exist and then the goal is more personal control over the output at the cost of increased user knowledge and learning required. For those who don't want to learn retouching photos properly in photoshop then instagram filters may be good enough and serve a purpose. Whilst editing content in davinci resolve or premiere for likes of those of us on here is suitable for us, I have friends who just want to do basic good enough adjustments to gopro or phone footage and it's too steep a learning curve for them going that route thus using automated 1click=done tools that produce lesser results is better for them.
 
Nov 5, 2019
6
3
Didn't Godox have a similar system already a few years back? I think it was A1. Standalone flash but that also control the whole product line...
 

David_E

Macrophotography
CR Pro
Sep 12, 2019
214
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It needs to be made clear that this camera software for iPhone and iPhone rip-offs is not for use with just any flash. It its for Profoto only, and not for all Profoto models; it's currently compatible with five recent models ranging in price from $300 to $17,000, with the sweet spots for medium-power (up to 500 WS) being the A10 @ $1100 and the B10 Plus at $2200. What you get for your $$ from Profoto are the best flashes that money can buy. This stuff is not intended for those whose budget limits them to Godox and the like.
 

privatebydesign

I post too Much on Here!!
CR Pro
Jan 29, 2011
10,433
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It needs to be made clear that this camera software for iPhone and iPhone rip-offs is not for use with just any flash. It its for Profoto only, and not for all Profoto models; it's currently compatible with five recent models ranging in price from $300 to $17,000, with the sweet spots for medium-power (up to 500 WS) being the A10 @ $1100 and the B10 Plus at $2200. What you get for your $$ from Profoto are the best flashes that money can buy. This stuff is not intended for those whose budget limits them to Godox and the like.
What about Broncolor?
 
Nov 5, 2019
6
3
It needs to be made clear that this camera software for iPhone and iPhone rip-offs is not for use with just any flash. It its for Profoto only, and not for all Profoto models; it's currently compatible with five recent models ranging in price from $300 to $17,000, with the sweet spots for medium-power (up to 500 WS) being the A10 @ $1100 and the B10 Plus at $2200. What you get for your $$ from Profoto are the best flashes that money can buy. This stuff is not intended for those whose budget limits them to Godox and the like.
Even though Godox is "budget" it is very much capable of getting the job done. Just saying. Leika cameras are great too.
In the end those are tools. Everyone have to decide which tools are sufficient for the work that needs to be done.
 
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