One also has to admire the approach that Sony has taken over the past few years - building an army of goodwill, or a cult of Sony (like a Cult of Apple in a way), that really expresses loyalty to the brand, which has also resulted in continued customers transitioning from Nikon and Canon over to Sony.
tl;dr but no, I don't admire that. Whether or not it was a deliberate strategy on their part, Sony trolls bring down the level of discussion on this forum and sometimes make it an unpleasant place to be. I'd rather everyone discussed the pros and cons of products, their desires and hopes, their techniques, etc, rather than the juvenile name calling we see so often online. If that's the model to ape, then count me out of forums in future (thankfully, usually this is just temporary, I'm sure it'll all die down in a few months' time).